MAM
Allen Online releases new ‘Rise to the Top’ episode with MS Dhoni
Cricketing legend shares wisdom on second chances with NEET and JEE Advanced toppers.
MUMBAI: When life gives you a second innings, even MS Dhoni knows the real game begins after you’re exhausted. Allen Online has released the fourth episode of its inspiring podcast series Rise to the Top, featuring former India cricket captain Mahendra Singh Dhoni in conversation with two determined students who cracked competitive exams on their second attempt.
Hemant Sharma from Bhiwani, Haryana, improved his NEET rank dramatically from AIR 29,284 to AIR 2,095 in just one year and is now pursuing MBBS at AIIMS Raebareli. Veeram Shah from Mumbai raised his JEE Advanced rank from AIR 8,068 to AIR 2,600 and is currently studying Mechanical Engineering at IIT Kanpur.
The episode, available on the Allen Online YouTube channel from 7 PM today, dives deep into what a genuine second attempt demands not just academically, but mentally and emotionally.
Hemant talks about rebuilding after a rank that haunted him, focusing only on his weak areas instead of starting from scratch. Veeram shares how he battled FOMO by quitting social media entirely and relying on one trusted friend while his peers celebrated college life.
When the students asked Dhoni about handling setbacks, the cricketing icon delivered a powerful message, “If life is giving you a second chance, then utilise it. Hard work counts only when you are fully exhausted… How much hard work you did after that, that defines you.”
Dhoni also spoke about treating criticism as useful information rather than judgement advice that resonated strongly with the students’ own journeys of stopping comparisons and focusing on self-improvement.
Through Rise to the Top, Allen Online continues to create a valuable platform where aspiring students can learn directly from role models about the mindset, discipline and resilience required to succeed in India’s fiercely competitive exam landscape.
In a conversation packed with candid stories and life lessons, this episode proves that second attempts aren’t just about trying again, they’re about rising stronger. Perfect timing for students gearing up for their own comeback stories.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
