AdGlobal360 wins Radico Khaitan’s integrated digital media mandate

MUMBAI: Radico Khaitan is raising a digital toast to a new partnership. The liquor major has appointed AdGlobal360 as its integrated digital media partner, handing the agency responsibility for a wide-ranging digital marketing mandate across its premium and flagship brands.

Under the new partnership, AdGlobal360 will oversee digital media strategy, media planning and buying, social media management, influencer engagement and digital solutions across Radico Khaitan’s portfolio.

The mandate covers several of the company’s leading brands, including Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Whisky, Magic Moments Vodka and 8PM Whisky.

The appointment comes as Radico Khaitan looks to strengthen its presence across digital platforms and deepen engagement with consumers through a combination of media, content and influencer-led initiatives.

Commenting on the partnership, Radico Khaitan chief marketing officer Kunal Madan said the company remains focused on building brands that are emotionally resonant and culturally relevant while adapting to changing consumer expectations. He added that the collaboration with AdGlobal360 would help strengthen the company’s creative and digital marketing ecosystem to deliver more meaningful brand experiences at scale.

For AdGlobal360, the win adds another major client to its growing portfolio and highlights the increasing demand for integrated digital marketing solutions that combine creativity, technology and data-driven insights.

Speaking on the account win, AdGlobal360 chief executive officer Rakesh Yadav said Radico Khaitan has built some of India’s most recognised brands by staying closely connected to consumer culture. He noted that the agency plans to combine strategic media expertise, technology and creative intelligence to strengthen the company’s digital presence and consumer engagement efforts.

Part of Hakuhodo International, AdGlobal360 offers marketing technology, media and digital services across sectors. The latest mandate further reinforces its position in India’s competitive digital marketing landscape.

As beverage brands increasingly compete for attention across online channels, the partnership signals Radico Khaitan’s intent to sharpen its digital playbook and build stronger consumer connections in an increasingly connected marketplace.