Veto adds 28 live channels, tops 55 on its platform

New Delhi: Veto, India’s subscription-free platform for the family television set, has just gone shopping. Twenty-eight live channels have joined its line-up in one swoop, pushing the total past 55 and giving the company’s regional ambitions rather more heft than a press release usually allows.

The haul spans twelve languages and a full buffet of genres, spanning news, movies, music, entertainment, kids’ programming, infotainment and devotional fare, and does little to dent veto’s claim to be a one-stop shop for regional viewing on the big screen.

Live programming now runs across Hindi, Punjabi, Gujarati, Marathi, Tamil, Telugu, Kannada, Malayalam, Odia, Bangla, Bhojpuri and Haryanvi, on top of its existing national and Hindi stable. The bet is a familiar one in Indian media circles: beyond the metros, regional news and entertainment still call the shots on what households actually watch. Veto reckons a platform that speaks every family member’s language, quite literally, is the one that keeps the remote in its hand.

Leading the charge is the premium music channel YRF Music, alongside five channels from Epic Network and 19 regional players that fatten up veto’s news, movie, music, infotainment, kids’ and devotional portfolio in one go. The line-up name-checks heavyweight regional news brands, including Kolkata TV, R Plus, Gujarat First, Sandesh News, Sakshi TV, Mahaa News, ABN Andhrajyothi and News Tamil, plus genre specialists such as NRK TV for Kannada cinema, Punjabi Hits and Tabbar Hits for Punjabi music and movies, and Mahaa Maxx for Telugu entertainment. The net effect: veto tightens its grip on news in the south and east, while beefing up entertainment and music in the west and north.

The platform’s existing live roster already includes India TV, NDTV India, NDTV Marathi, Manorama News, B4U Movies, B4U Music, Sanskar, Total Bhakti, Shubh, Satsang and the 9XM music network, among others.

Live television is only half the story. Veto’s on-demand library runs to more than 500 hours of children’s content, from animation to mythology-based tales and original series. Cricket fans get expert analysis and match reviews from R. Ashwin, Wasim Jaffer and S. Badrinath, while the wider slate stretches to interviews, podcasts, documentaries, AI-led storytelling, lifestyle programming, devotional content, astrology updates, wellness fare and motorsport coverage.

Ritu Dhawan, managing director of Veto, put it plainly: “We have committed to providing content for every age group in their preferred language, and with the addition of 28 new live channels, we have further strengthened our presence across the south and east markets.”

The strategy is simple enough on paper: pair regional relevance with breadth of content, and hope households reward the platform with their attention. Whether 55-plus channels is a ceiling or merely a pit stop, Veto isn’t saying, but the direction of travel is unmistakable, and rivals chasing the same living rooms would do well to take note.

About veto

Veto is India’s family-first, CTV-focused OTT platform, built to deliver a trusted, seamless large-screen experience for modern households. Designed for the connected-TV ecosystem, it offers live TV, movies, music, news, sports analysis, podcasts and on-demand programming without mandatory login, aiming for intuitive discovery and curated, credible family viewing. Veto is pushing beyond fragmented consumption with premium long-form content, creator-led programming and event-based coverage across multiple properties.