e-commerce
Snapdeal rolls out Zero Adjust Swag Sale with discounts of up to 80 per cent
Six-day sale offers deals from Rs 99, cashback and exclusive brand hampers.
MUMBAI: Why adjust your budget when your cart can do the heavy lifting? Snapdeal is betting that value-conscious shoppers no longer want to choose between style and affordability as it launches its Zero Adjust Swag Sale (ZASS), a six-day shopping event offering discounts of up to 80 per cent across fashion, beauty and lifestyle categories.
Running from 3 July to 8 July, the sale builds on the platform’s recently launched Adjustitis campaign, extending its message that shoppers can stay on trend without stretching their wallets.
The event features deals starting at Rs 99, Rs 149 and Rs 199, alongside category-wide discounts across fashion, home and beauty. Snapdeal has also introduced ZASS Exclusive Deals, a curated set of offers available only during the sale period.
To sweeten the bargain, shoppers paying through Paytm will receive an instant Rs 50 cashback, while the top 100 shoppers during the event will stand a chance to win gift hampers from brands including Voka, Hillary Rhoda and Plix.
The sale reflects Snapdeal’s continued focus on India’s value-driven consumer base. According to the company, more than 80 per cent of orders placed on the platform are priced below Rs 599, underscoring its strategy of catering to shoppers seeking affordable fashion and lifestyle products.
The latest campaign also highlights intensifying competition in India’s value e-commerce market, where platforms are increasingly using themed sales, cashback offers and exclusive deals to attract consumers amid rising demand from non-metro markets.
The Zero Adjust Swag Sale will be available through the Snapdeal app from 3 July to 8 July, giving shoppers six days to pick up discounted products across thousands of listings without compromising on either style or savings.
