e-commerce
Phonepe launches ‘Meri Team Hai Na’ campaign for Mutual Funds
Ogilvy India film uses humour to make investing approachable with expert guidance.
MUMBAI: Phonepe just turned investing into a tag-team match because when the market throws a curveball, even wrestlers know “Meri Team Hai Na” means the experts have your back. Phonepe has rolled out a fresh, humour-packed campaign for its Mutual Funds business, conceptualised by Ogilvy India, aimed at simplifying investing and building confidence among new-age Indians. The campaign revolves around the reassuring line “Meri Team Hai Na,” tapping into the cultural belief that a strong team behind you makes any challenge feel conquerable.
The lead films are set in familiar Indian settings, an akhada (wrestling arena) and a nukkad natak (street play) where a victorious wrestler and a performer confidently declare “Meri Team Hai Na” when advised to invest wisely. The advisor’s imagination spirals into hilarious chaos: wrestlers fumbling through stock charts or actors in bear-and-bull masks giving financial advice. The punchline reveals the “team” is actually Phonepe’s expert advisors, backed by the proprietary CRISP Scorecard that analyses and recommends top funds.
Two additional short films spotlight the Daily Mutual Funds SIP feature, allowing investments starting at just Rs 10 a day. One draws parallels between disciplined training and consistent investing, while the other uses folklore-inspired visuals to show that steady contributions win over market volatility.
Ogilvy India chief creative officer Sukesh Nayak said, “In India, we grow up believing that when you have a good team behind you, you’re never alone. That cultural truth shaped this campaign. ‘Meri Team Hai Na’ is a line we’ve all used, and we brought that reassurance into the world of investing with humour and exaggeration.”
Phonepe chief marketing officer Amit Doshi added, “Many new-age investors hold back not because of lack of ambition but owing to confusion and hesitation. By combining our proprietary CRISP methodology with simple tools like Daily Mutual Funds SIP starting at just Rs 10, we are addressing both decision paralysis and inertia.”
In a country where investing still feels like stepping into an akhada without a coach, Phonepe isn’t just offering funds, it’s handing over a reliable tag-team partner, proving that even small daily steps can pin down financial freedom.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
