ITV News
Garware Hi-Tech Films to showcase smart film solutions at Media Expo
New graphic, cloaking and PDLC films target branding and privacy needs
MUMBAI: Garware Hi-Tech Films is set to spotlight its latest innovations in visual and smart film technologies at Media Expo 2026, as it looks to expand its footprint in modern branding and workspace solutions.
The company will unveil a new portfolio comprising Graphic Films, Cloaking Films and PDLC Smart Films, each designed to address evolving needs across advertising, corporate environments and architectural applications.
Graphic Films are positioned as versatile, high-performance solutions for branding, enabling applications such as signage, window graphics and vehicle wraps. Cloaking Films, on the other hand, focus on privacy, allowing visibility through glass while shielding sensitive digital content from view, making them suited for offices and meeting spaces.
The highlight of the showcase is PDLC Smart Films, which offer switchable transparency, allowing glass surfaces to turn opaque or clear with the application of electricity. The technology is aimed at dynamic, adaptable spaces where privacy and openness need to coexist.
Commenting on the development, Garware Hi-Tech Films director sales and marketing Deepak Joshi said, “Innovation continues to be at the core of Garware Hi-Tech Films. Our participation at Media Expo 2026 reflects our focus on expanding beyond traditional applications into advanced visual communication and smart surface solutions.”
Adding to this, Garware Hi-Tech Films vice president sales and marketing Rajat Dhingra said, “With these new solutions, we are strengthening our specialty films portfolio to cater to the growing demand for branding, privacy, aesthetics and functionality.”
The newly introduced solutions will be rolled out through the company’s expanding distribution network, ensuring wider accessibility and professional application support.
With its latest showcase, Garware Hi-Tech Films is signalling a clear shift towards future-ready materials that blend design, technology and practicality, positioning itself at the intersection of branding innovation and smart infrastructure.
ITV News
Mother Dairy launches flavoured milk campaign with Tamannaah
Ogilvy-led push targets young consumers with ‘pause’ message across platforms.
MUMBAI: Hit pause, take a sip, and let the chaos wait, that’s the pitch Mother Dairy is pouring into its latest campaign. The dairy major has rolled out a new flavoured milk campaign, conceptualised by Ogilvy, positioning the drink as a quick, on-the-go refreshment for young consumers navigating fast-paced routines. Anchored by the line “Isey Uthao, Baaki Sab Pe Pause Lagao,” the campaign taps into a simple but relatable insight: everyone is looking for a momentary breather.
Fronted by Tamannaah Bhatia, the campaign spotlights a range of flavours including Coffee, Chocolate, Badam, Kesar Elaichi and Pista, presenting them as easy, accessible indulgences amid daily hustle. The film uses the setting of a high-pressure shoot as a metaphor for modern life, where constant noise and urgency dominate until a quiet pause, marked by a sip of flavoured milk, cuts through the frenzy.
Mother Dairy is clearly chasing a behavioural shift. As consumers increasingly look for convenient yet comforting refreshment options, particularly among younger audiences, the brand is leaning into products that combine taste, quality and portability. The campaign reflects this shift, repositioning flavoured milk from a simple beverage to a small but meaningful escape in an always-on world.
The rollout spans TV, print, digital and outdoor, backed by targeted on-ground activations in key markets, signalling a full-scale push to deepen category relevance. With multilingual messaging and a strong entertainment-led narrative, the brand is aiming to embed itself in everyday consumption moments rather than occasional indulgence.
In a crowded beverage space, Mother Dairy’s bet is straightforward, if life refuses to slow down, give consumers a reason to pause, even if it’s just for a sip.
