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5 May 2021 |
Volume 13 Issue No:20 |
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Mam | Marketing
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IPL 2021: Is it game over for the media and advertising biz? |
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The Indian Premier League (IPL) returned to Indian soil after two years amid great excitement but no one had expected that the tournament would come to a halt midway. The steep rise in Covid2019 cases in the country had already led a lot of people to question why the league was being staged, and a PIL on the same was filed before the Delhi high court. |
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Mam | Media And Advertising
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Rediffusion throws open consumer research wing Red Lab |
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Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab).
This unit will specialise in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence which can then lead to brand solutions. |
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Mam | Marketing
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Covid effect: TVS Motor's domestic sales plunge 33% in April |
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After holding steady on the road to recovery, TVS Motor Company sales plunged 26 per cent to 2,38,983 units in the month of April 2021. This is a significant downturn from the 3,22,683 units the company sold in March 2021.
The company's total two-wheelers sales in April stood at 2,26,193 units compared to 3,07,437 units in March. |
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Mam | Media And Advertising
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Wondrlab ropes in Jateen Kore as digital head |
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Martech start-up Wondrlab has appointed Jateen Kore as its digital head. He will be based in Mumbai and report to Wondrlab co-founder & managing partner - content platform Rakesh Hinduja.
Kore joins from IDFC First Bank where he was the head - digital marketing. |
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Television | TV Channels
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HDFC Life Partners with Sportskeeda for IPL 2021 |
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After a successful partnership during IPL 2020, HDFC Life Insurance Company Limited, a leading long-term life insurance solutions provider in India, signs official sponsorship with Sportskeeda yet again for IPL 2021. Despite matches being played behind closed doors amid a surge in pandemic related cases in India, a week and 8 matches into IPL 2021. |
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More News From Indian Television |
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| Mathrubhumi News makes near accurate post-poll predictions in Kerala |
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| The legislative assembly election results in Kerala were declared on 2 May, and the ruling Left Democratic Front (LDF) created history by procuring 99 of the total 140 seats, beating anti-incumbency to return to power; the opposition United Democratic Front (UDF) had to settle for the remaining 41 seats while BJP was left empty-handed.............................................................. Read More... |
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| Koo's 'Talk to Type' eases the way for regional language creators |
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| Twitter's Indian alternative Koo has rolled out the Talk to Type feature so anybody who wants to share their thoughts can now do so easily without having to type. They can speak their thoughts out loud and the words will show up on the screen. This feature will be supported in all the Indian languages Koo is currently available in............................................................. Read More... |
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| After Odisha, UP and Tamil Nadu declare journalists as frontline workers |
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| After Odisha, now Uttar Pradesh has declared journalists as frontline workers to be given priority in the ongoing vaccination drive and also directed authorities to allot separate centres for them where they can be inoculated.
The new government formed in Tamil Nadu and West Bengal has also classified journalists as frontline workers, a day after emerging victorious in the Assembly elections......................................................... Read More... |
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