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25 January 2021 Volume 12 Issue No:50

Mam | Marketing

 
What marketers and agencies are expecting from the union budget 2021  
After a massive slump in the economy that 2020 brought in with its unprecedented and uncertain nature, headlined by the Covid-2019 crisis, industries are once again trying to put their heads up. The road to recovery looks quite challenging from here, however, they are playing their bets on the upcoming union budget to improve the consumer sentiment.   
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Mam | Media And Advertising

 
Vishnu Mohan moves on from Havas after 25 years  
Vishnu Mohan will step down as chairman and CEO of Havas Group southeast Asia (SEA), India and north Asia. A veteran of 25 years with the organisation, Mohan will be succeeded by Alberto Canteli, currently CEO of middle-east and eastern Europe Havas Group, who will be additionally responsible for southeast Asia and north Asia.    
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Mam | Media And Advertising

 
Guest column: Why makeshift offices might be the future of work culture  
The year-long lockdown pause brought by the pandemic is perhaps nature's way of turning to a new page, a new format, and newer ways to move forward. A lot has changed and a lot more is changing. The biggest after-effect has been the change in working arrangements across sectors and industries during the prolonged lockdown. 
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Mam | Marketing

 
Mighty don Beardo arrives to inspire men to hone their sexiness  
Men's grooming brand Beardo launched its new digital campaign Arrival of Don Beardo featuring Bollywood actor Hrithik Roshan. The 45-seconder film intimately highlights the characteristics of a true Beardo - impeccable style, confident personality, and killer looks.   
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Mam | Marketing

 
Shopping & food sees max credit card spends in 2020: Cred report  
The pandemic and its aftershocks have transformed every aspect of life, including attitudes, actions, and behaviours when it comes to money. By analysing credit card spending behaviour in 2020 of India's most creditworthy people, Cred has found that the caution exercised during the days of lockdown transformed selectively into exuberance during the festive season and has stayed there since.  
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Mam | Marketing

 
Hindware reinforces brand strength with 'Thoughtful vs Beautiful' debate  
Bathware brand Hindware has kickstarted 2021 with its new brand campaign 'Thoughtful is Beautiful.' The new campaign is first-of-its-kind in the category, and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies.  
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Press Releases
» Enterr10 Network's Bhojpuri Cinema celebrates Republic Day with 'Farz'
» Betterplace appoints Pitchfork Partners as their strategic communication consultant
» Hamdard Laboratories launches twelve new Unani medicines
» Anushka Shetty starrer 'Nishabdam' to premiere on Zee Telugu
More News From Indian Television
Barc week 2: Star Plus, Colors & Sony Sab continue to remain top three channels on pay platform
Star Plus, Colors, and Sony Sab have continued to remain in the list of top three channels on pay platform in week two (Saturday 9 January 2021 to Friday 15 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, too, has retained its hold on the number 10 slot on the pay platform list............................................ Read More...
 
The small screen's growing romance with VFX
Visual effects-laden shows have always captured audience interest on television, be it mythological serials like Ramayana or Jai Shree Krishna or the earliest superheroes shows like Shaktimaan.................. Read More...
 
Saregama PAT triples in third quarter of FY 2021
Indian music label and movie studio Saregama India Ltd (Saregama) reported more than 200 per cent (201.5 per cent) Y-o-Y (year-on-year) growth in consolidated net profit after tax (PAT) for the quarter ended 31 December 2020 (Q3 2021, quarter or period under review) as compared to the corresponding year ago quarter Q3 2020............................................. Read More...
 
More News From India
   
»   Ozone Group announces Cyriac Joseph as chief sales and marketing officer
»   IndiaFirst Life tells everyone to 'Just Chill' and invest in latest campaign
    Source: ET Brand Equity
»   Twitter's Trump ban puts stock at rock bottom of S&P 500
»   Google and Facebook should aid a news-business recovery
    Source: Live Mint
»   ASCI bans surrogate advertising of 12 liquor companies
»   Chumbak signs actor Sara Ali Khan as its first celebrity brand ambassador
    Source: ET
»   Google, group of French publishers sign copyright news payment deal
    Source: BS
»   This Band's Live Mash-up of 90s Ad Songs at a Goa Restaurant will Make You Nostalgic
    Source: News18
»   18 years Old Kid who built Multi-million dollars Digital ad agency - Harsh Vardhan Sharma
    Source: Zee Biz
»   ProSieben says advertising rebound helps 2020 results
    Source: Reuters
»   Google's advertising practices targeted by EU antitrust probe
    Source: Telecom
»   Heartwarming ad showing son coming out to dad goes viral
    Source: Indian Express
     
More National News
   
»   S3 Advertising kicks off new year with raft of new business
»   Google and Facebook accused of limiting ad competition with 'sweetheart' deal
    Source: The Drum
    My Q&A About Ad Fraud With A Skeptical CMO
    From BIA Advisory Services: What To Expect In Local Media Advertising In 2021
    Source: Forbes
    Netflix Korea Sets New Guinness World Record With Tiny Variety Ad
    Source: Variety
    Movie Theater Ad Company National CineMedia Taps Lawyers for Debt Talks
    Source: WSJ
    Ad-supported EV charging network developer Volta raises $125 million
    Source: Tech Crunch
»   You can't buy COVID-19 vaccines online, so ignore that ad, text or email
    Source: CNet
»   TV, film, ad production removed from travel exemptions list
    Source: Televisual
»   RTL AdConnect and smartclip team up for ATV and video advertising solutions
    Source: Broadband TV News
»   Private broadcasters' group argues CBC is disrupting the market by selling ads
    Source: CBC
 
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