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Mam | Marketing
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E-commerce may become a major growth driver for FMCG in 2021 |
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If there is one business which has distinctly gained during the unprecedented Covid2019 pandemic, it is e-commerce. And this gain has occurred across product categories and sectors. Building on this advantage, there would be only more traction for e-commerce in the coming year. |
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Mam | Media And Advertising
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Zomato appoints four women directors |
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Restaurant aggregator and food delivery platform Zomato has appointed five independent directors, including four women, on its eight-member board.
The newly appointed independent women directors are ex-Olympian Aparna Popat, Zalora Group former chief executive officer Gunjan Tilak Raj Soni, Airveda founder Namita Gupta. |
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Mam | Media And Advertising
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Sonu Sood holds forth on nation building in Shyam Steel TVC |
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Shyam Steel India has launched a TVC campaign Maksad Toh India Ko Banana Hai with the brand message that steel is just an offering, but the idea is to build the nation. The ad film stars brand ambassador Sonu Sood in the lead and has been created by Mogae Media. |
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Mam | Media And Advertising
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Ajio steps up to bat with new IPL campaign |
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Fashion e-commerce platform Ajio has released a film for the IPL season highlighting its wide range of offerings which extends from premium to popular global brands. The 45-second TVC will be aired on mainline media channels (both IPL and non-IPL channels) and on digital platforms like YouTube, Facebook, and Hotstar. |
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