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25 May 2020 Volume 10 Issue No:76
  MAM | Marketing  
  Being self-reliant means much more than just going vocal for local  
  A country must be self-reliant irrespective of a pandemic, TERI School of Advanced Studies vice-chancellor (Actg) Manipadma Datta told while sharing with us his thoughts on the "Vocal for Local"┬áinitiative of the Indian government.  
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  MAM | Marketing  
  Advertising agencies should recalibrate around Covid2019  
  As Covid2019 continues to sweep through the world, global ad spending is also sliding southwards. With major events being cancelled and slowdown in demands for lifestyle and consumer brands, marketing budgets are being slashed and advertisers are trying to find a silver lining among the gloomy clouds over the urban skyscrapers.  
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  MAM | Marketing  
  Mondelez India, Ogilvy India say thank you through limited-edition Cadbury Dairy Milk bars  
  Mondelez India, in partnership with Ogilvy India, recently introduced a limited-edition Cadbury Dairy Milk 'thank you' bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country's unsung heroes during these difficult times.  
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  MAM | Marketing  
  Divided by screens, united by Kingfisher  
  Times are grim, spirits are low, there isn't much to celebrate. In the current scenario; it isn't possible for people to meet in person. Technology is being harnessed to stay connected, with friends and colleagues.  
  Read More...  
Press Releases
┬╗ Times Network: MNX announces campaign this international brother's day titled #BroDaMan
» Mawana Foods partners with Vikas Khanna for #EidFeast2020 in Mumbai
» Parle weaves threads of empathy, prayer and charity with new digital film
┬╗ India's Digital Revolution and the State of Online Gaming
More News From Indian Television
How to bring audience back to cinema halls?
The Covid2019 pandemic has ravaged the film and exhibition sectors the most. With the aviation industry and restaurant services opening up soon it would be interesting to see how cinemas in India are prepping............................................ Read More...
Producers' association appeals to pay dues to workers, artists
Indian Motion Picture Producers' Association (IMPPA) has requested its members to pay the dues to their employees, workers, artists and technicians as soon as possible to enable them to survive in these difficult times................................ Read More...
Lionsgate reports $944 million revenue in Q4
Global content leader Lionsgate has reported fourth quarter (ending 31 March, 2020) revenue of $944 million, operating loss of $12 million and net loss attributable to Lionsgate shareholders of $45 million or $0.20 diluted net loss per share on 219.9 million diluted weighted average common shares outstanding. .............................. Read More...
More News From India
»   India Gate Basmati Rice celebrates old habits with it's latest campaign
»   General entertainment channels make a dash for OTT content
    Source: Financial Express
»   Twitter Marketing India launches video chat series with marketing experts
»   Vocal about local? Can India have its own Facebook & Google?
    Source: ET Brandequity
»   Lockdown intermission is getting too complicated for multiplexes
    Source: Live Mint
»   'Government must pay up advertising dues', Indian Newspaper Society tells Supreme Court
    Source: The Hindu
»   Baidu sees robust quarter as China's economy reopens
    Source: Reuters
»   Study explains parents' concern about privacy, body image impact on tweens using health app
    Source: Hindustan Times
»   Divya Dutta shoots an ad film on her own at home amid lockdown
    Source: TOI
»   Google-Fitbit deal criticised by consumer group as concerns grow
    Source: Indian Express
More National News
»   Lexus Becomes First Forward-Looking Carmaker, With New Ad
»   How Sellers Can Capitalize On Amazon's Growing Ad Platform
    Source: Forbes
»   ViacomCBS Aims to Hook Hesitant Advertisers on Wider Media Array
    Source: Variety
»   Ad-Verification Firm Integral Ad Science Laying Off Nearly 10% of Workforce
    Source: WSJ
»   How advertisers are using TikTok during the recession
    Source: Digiday
»   Should advertisers be looking to Amazon during the pandemic?
    Source: The Drum
»   Political ads put Twitter, Facebook and Google in a bind. Here's why
    Source: CNet
»   Google's Android ad ID targeted in strategic GDPR tracking complaint
    Source: TC
»   Sky and NBCUniversal launch global advertising offer
    Source: Broadband TV News
»   Google will soon block battery-draining ads from loading in Chrome
    Source: The Verge
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