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26 March 2020 Volume 10 Issue No:34
  MAM | Marketing  
  Nationwide lockdown a bold move but needs economic boosters  
  The highly-contagious and lethal novel coronavirus, Covid-19, has got the whole world on its knees. With 435,382 global cases and 19,620 deaths (at the time of writing, the virus has forced governments across the globe to take some challenging decisions like locking down whole cities and countries.  
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  MAM | Marketing  
  Facebook ad biz weakening despite upsurge in users  
  Streaming services, social media services and apps are emerging as the unwitting beneficiaries of an unprecedented situation which has forced people to stay at their homes. The usage of Facebook has gone up in many of the countries hit hardest by the novel coronavirus.  
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  MAM | Media And Advertising  
  Free Fire launches #IndiaKaBattleRoyale with Amol Parashar  
  Free Fire has launched a new campaign called #IndiaKaBattleRoyale starring actor Amol Parashar. Conceptualised in-house, the campaign looks to excite local gamers and non-gamers across the country and has been rolled out on Free Fire India's digital channels as well as on high-impact outdoor hoardings across Bangalore, Chennai, Hyderabad, and Kolkata.  
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  MAM | Marketing  
  #ARM Worldwide, Huami's Amazfit launch WhatsApp helpline for doctors and hospitals to fight COVID19  
  #ARM Worldwide, a Gurgaon based digital marketing and communication consultancy in support with a global technology leader, Huami Amazfit has announced the launch of a dedicated Whatsapp helpline for doctors and hospitals who are in need of hygiene supply and high-quality masks.  
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Press Releases
» Lockdown turning you into a couch potato? Listen to these 3 gripping detective tales by Kahanikaar Sudhanshu Rai
» VLCC starts manufacturing hand sanitizers to support mitigation of COVID-19 crisis
» Pocket Aces and Dewar's teamed up for a year-long campaign driving their key message 'Double Is Better'
» &PrivéHD to premiere 'The Tomorrow Man' on 28 March
More News From Indian Television
Zee TV brings Alt Balaji's OTT premium content on TV
Last year in July Alt Balaji and ZEE5 joined hands to leverage each other's strength. Balaji Telefilms and ZEE have shared more than 25 years of relationship in the industry. Now when the entire country is going through a lockdown due to Covid-19.................................. Read More...
'Special Ops' taut storytelling makes it a must watch
Special Ops, Hotstar's latest eight-part original series released on the platform on 17 March, is special. Really special. A fast-paced, gripping espionage thriller, inspired from true events over the past two or three decades of terrorist attacks in India.................................. Read More...
Disney+ launches in seven European countries
Disney+ has launched in Europe as the coronavirus continues its macabre journey at different parts of the world. It may be recalled that just a few days ago, the streaming platform launched in India, only to withdraw abruptly the next day............................. Read More...
More News From India
»   Coronavirus is pushing usage, but hurting ads business adversely: Facebook
»   Media stocks rebound on low valuations; analysts expect gradual recovery
    Source: BS
»   Netflix, Facebook to reduce bitrate to help mitigate network congestion
»   The DNA of Hypercollective is a collaborative ecosystem: KV Sridhar
    Source: ET Brandequity
»   PSBs to extend loans so firms can continue ops and pay salaries
    Source: Live Mint
»   Coronavirus Impact: Why the print industry is headed for a tough time
    Source: Financial Express
»   Britain launches ad campaign to save lives over coronavirus
    Source: Reuters
»   InsistPost's Ankit Pandey bankrolls from news to politics
    Source: Hindustan Times
»   Goan entrepreneur bets big on work-from-home gigs
    Source: TOI
More National News
»   Ads We Like: Vodafone Italy creates an ad from home to demonstrate the power of connectivity
    Source: The Drum
»   How the Coronavirus Crisis Is Tying the U.S. Ad Market in Knots
    Source: Variety
»   Trump campaign threatens legal action over liberal super PAC ad
    Source: The Hill
» Adds TiVo Data to Ad Measurement System
    Source: Broadcasting Cable
»   Declining ad rates may signal a reset for startup SEM strategies
    Source: TC
»   Delayed Olympics Risks Turning Into Colossal Advertising Bust
    Source: Bloomberg
»   How Ad Agencies Can Avoid Becoming Obsolete
    Source: Forbes
»   With ad businesses suffering, publishers turn even more to subscriptions
    Source: Digiday
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