23 May 2019 | Volume 8 Issue No:19   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Suraja Kishore is new BBDO India CEO
BBDO has appointed former EVP and general manager of McCann Mumbai national and planning head at Truth Central, Suraja Kishore, as its new CEO, effective 21 May 2019. The CEO position at the agency was vacant post Ajai Jhala's exit last year. Kishore comes with 21 years of experience in developing creative strategies, building partnerships and establishing exciting approaches to developing campaigns.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Maxxis Tyres launches #PaanchSaalBemisaal campaign
Maxxis India, a sub-company of Maxxis Group, has launched an innovative digital campaign titled #PaanchSaalBemisaal for Maxxis Tyres.
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MAM | Media And Advertising
Snickers new campaign pranks MS Dhoni followers with a 'hungry decision'
In the run-up to the Men's Cricket World Cup 2019, chocolate brand Snickers teamed up with its brand ambassador and cricketer MS Dhoni for an interesting social media campaign based around its global philosophy of 'You Are Not You When You're Hungry'.
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  Television | TV Channels
  NDTV reports profit post divestments and cost rationalisation
  iWorld | Telecom
  Vodafone Idea and Hyundai AutoEver India (HAEI) sign exclusive partnership for Connected Car Services with Hyundai Blue Link Technology
  Television | TV Channels
  Always First. always right: Counting Day with CNN-News18 and News18 India
  Television | TV Channels
  'Modi: Journey Of A Common Man' Goes Live on Eros Now
  Television | TV Channels
  ESPNcricinfo announces its programming and content plans for ICC Cricket World Cup 2019
  MAM | mam
  Thomas Cook India launches no cost EMI-powered innovative 'Holiday Basket'
MAM | Mam
Driving Digital: How affiliate marketing is helping brands across industries

MAM | Media And Advertising

Prasanth Kumar to take over as CEO GroupM South Asia from Sam Singh

MAM | Media And Advertising

Madison's HiveMinds wins Domino's Digital Media AOR
- Kenya suspends gambling ad ban after musician complains
  Source: Reuters
- With IPL finally over, brands line up for the next big thing - ICC World Cup 2019
  Source: Financial Express
- Indian Terrain signs MS Dhoni as brand ambassador
  Source: ET
- Hotstar's Game of Thrones and its 'Deliberate' Copy of Errors
- Top 3 Ads of the Week: P&G Shiksha, The Times of India, Maggi
  Source: AdAge India
- TAM AdEx Play: Ad volumes of real estate category falls
- Sumadhura Group launches #HomesYouDontWantToLeave ad campaign
  Source: ET Brandequity
- Uber launches integrated World Cup 2019 campaign featuring Virat Kohli
  Source: Live Mint
- ACEF Collaborates With NetBiz for Global Customer Engagement Awards
  Source: BS
- OnePlus Ropes in Superhero to Endorse Its Super Smartphone
  Source: News18
- Meaning behind Metro's bruises ad draws criticism and confusion

Source: Washington Post

- Pro-ObamaCare group launches ad campaign to protect 20 House Dems

Source: The Hill

- Four Out-Of-Home Advertising Trends At DSE 2019

Source: Forbes

- Don't let location data quality become an ad fraud-sized crisis
- How the ad industry can help Extinction Rebellion avert environmental apocalypse

Source: The Drum

- Cannes Lions Health puts members from Evoke, FCB on pharma ad judging panel

Source: Fierce Pharma

- Jeff Collins Will Oversee Fox News Ad Sales

Source: Variety

- GDPR adtech complaints keep stacking up in Europe

Source: TC

- Advertising Week APAC Announces First Speakers

Source: B&T

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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