20 May 2019 | Volume 8 Issue No:16   Facebook Twitter YouTube YouTube
MAM | Marketing
Digital to play a bigger role for brands on counting day of Election 2019
The growth of the digital medium in India, in the past few years, has been a stellar one. Currently standing at 400 million active users, the country is the second largest consumer of the internet in the world. The falling data prices and access to cheaper smartphones have led to more and more people relying on the internet to access everything from news to entertainment, to health tips, to banking facilities and what not.
continue reading...
Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Television | TV Channels
BARC week 19: HUL, Lizol maintain top positions in advertiser & brand categories
The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 04 May 2019 and 10 May 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 19 of 2019.
continue reading...
MAM | Media And Advertising
Lodestar UM and Cheil India retain media duties for Samsung India
South Korean multinational conglomerate Samsung has once again handed over its media duties in India to its longstanding agencies Lodestar UM and Cheil India. The decision was taken following a multi-agency pitch. While Lodestar UM will be responsible for media and other offline duties, Cheil will look after the digital mandate of the much popular brand.
continue reading...
MAM | Media And Advertising
DAN's data sciences division launches 'Hyperlocal Insights' for OOH
The data sciences division of Dentsu Aegis Network (DAN) India has announced the global launch of 'Hyperlocal Insights' with an aim to provide a deep location-based understanding of audiences around a certain given radius to help in Out-of-Home planning.
continue reading...
  Television | TV Channels
  Avinash Kaul promoted to broadcast CEO in Network18 restructuring
  iWorld | OTT
  7% Netflix viewers may cancel subscription after Disney+ launch
  MAM | Marketing
  Kantar launches largest trust-based network for human understanding
  Television | TV Channels
  News Nation Network now available on ZEE5
  MAM | Media And Advertising
  Subha, VP Media- Godrej, shows that media people can be right brained too
  iWorld | OTT
  Get ready to binge-watch an all-new season of award-winning series Fleabag on Prime Video
Television | TV Channels
BARC week 19: HUL, Lizol maintain top positions in advertiser & brand categories

iWorld | OTT

Netflix names Priyanka Chaudhari as head of in-house Indian IP vertical

Television | TV Channels

Star ReImagine Awards 2019: Netflix wins 'best creative digital', Bisleri bags 'best creative TV'
- Work That Works: Brand campaigns that cut through the clutter, reviewed
- Decoding the millennial mindset for luxury brands
  Source: ET Brandequity
- Why Indian Advertising Fails to Create a 'Badhai Ho' and its LCD vs HCF Factor
- IAA India Chapter Sensitizes People About Cyclone Fani with #OdishaNeedsYourLove
  Source: AdAge India
- Political parties spent Rs 53 cr for ads on FB, Google between Feb and May
  Source: BS
- Democratic Presidential hopeful Buttigieg draws crowd for Fox town hall
  Source: Reuters
- Will media tie-ups with Netflix and Nat Geo give OnePlus a shot in the arm?
  Source: Financial Express
- Virat Kohli, Rishabh Pant trolled for TV ad rap
  Source: Deccan Chronicle
- Heartwarming ad film of an elderly student going to school is going viral
  Source: Indian Express
- Google admits to tracking online purchases, says won't use it to pitch ads
  Source: The Primetime
- BBC spotlights Fifa Women's World Cup commitment with Change the Game ad
- Co-op's first ads from Lucky Generals unite the entire business behind community

Source: The Drum

- Extinction Rebellion urges ad industry to use its power for good
- Julian Clary review - a past master of the scornful ad-lib

Source: The Guardian

- Adman's Art Takes Affectionate Look At Australian Advertising And Brands

Source: B&T

- Thousands more complaints about irresponsible online advertising

Source: The Times

- Democrats are badly blowing it against Trump. A brutal new TV ad shows how.

Source: Washington Post

- Facebook's ad targeting has created a creepy image problem it can't shake

Source: Cnet

- Amazon Is Close to Buying Sizmek's Ad-Serving Technology

Source: Bloomberg

- People are ridiculing Ontario's anti-carbon tax ad for sending the opposite message on mute

Source: CBC

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2019. All Rights Reserved.
*If you are not able to see the mailer, please click here