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20 May 2019 | Volume 8 Issue No:16 |
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MAM | Marketing |
Digital to play a bigger role for brands on counting day of Election 2019 |
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The growth of the digital medium in India, in the past few years, has been a stellar one. Currently standing at 400 million active users, the country is the second largest consumer of the internet in the world. The falling data prices and access to cheaper smartphones have led to more and more people relying on the internet to access everything from news to entertainment, to health tips, to banking facilities and what not.
continue reading... |
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MAM | Media And Advertising |
Lodestar UM and Cheil India retain media duties for Samsung India |
South Korean multinational conglomerate Samsung has once again handed over its media duties in India to its longstanding agencies Lodestar UM and Cheil India. The decision was taken following a multi-agency pitch.
While Lodestar UM will be responsible for media and other offline duties, Cheil will look after the digital mandate of the much popular brand.
continue reading... |
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Movies
| Hollywood |
MNX announces 'King of Hollywood' |
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MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading... |
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