19 June 2019 | Volume 8 Issue No:38   Facebook Twitter YouTube YouTube
iWorld | OTT
Publicis Capital bags the creative mandate of ZEE5 India
Carrying on with its winning momentum, Publicis Capital has bagged the creative mandate of ZEE5 India, India's fastest growing OTT platform. The agency will manage the creative duties for the leading OTT brand across their AVOD, SVOD, Regional SVOD and Trade (B2B) verticals.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
GenY Medium is now the digital partner for Kaapi Machines
GenY Medium (GenY) is now the digital partner for Kaapi Machines, who are one of the leading suppliers of commercial-scale coffee machines used at hotels, large scale office spaces, restaurants and coffee shops. GenY Medium is a full-service digital agency who enhance the digital presence of leading businesses by combining the art of marketing with the science of digital.
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MAM | Media And Advertising
Canon India celebrated Father's Day with#MemoriesRecaptured campaign
Celebrating the occasion of Father's Day, Canon India brought alive the magic of missed memories and milestone events for fathers by giving them an opportunity to recreate those special moments.
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MAM | Media And Advertising
TBWA Mumbai wins 2 bronze metals at Cannes Lions 2019 day 1
TBWA India (Mumbai) won two bronze metals, in the print and publishing category at the ongoing Cannes Lions 2019, for its campaign 'One Mindful Mind campaign' for Neurogen Brain And Spine Institute. It became the only Indian agency to bag the laurels on day 1 of the festival despite several campaigns being shortlisted across categories.
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  Television | TV Channels
  Hotstar appoints Sudhir Mantena as VP growth
  iWorld | OTT
  Hungama appoints Tapan Sharma as the vice president for integrated media sales

Television | TV Channels

  Star World all set to premiere 'Succession', a show that is gonna explode

iWorld | OTT

  #INDvPAK becomes the most tweeted about ODI on Twitter with 2.9 million Tweets

Television | TV Channels

  Saregama reinvents Carvaan with hundreds of Podcasts

Television | TV Channels

  ET NOW completes 10 successful years of business news leadership
Television | TV Channels
Agencies, advertisers weigh in on BARC India filtering out outlier data

iWorld | OTT

One Digital Entertainment to focus on content localisation, international expansion and tech innovation

Television | TV Channels

BARC week 23: Sun TV claws back to first place across genres, Star Sports 1 Hindi re-enters list
- Advertisers, agencies and social media combine to tackle online threat
- Footwear brand Flite signs Ranveer Singh as its brand endorser
  Source: ET Brandequity
- Hungama Appoints Tapan Sharma as the Vice President for Integrated Media Sales
- WPP and iHeartMedia Join Forces to Lure More Audio Branding Business
  Source: AdAge India
- Women's sex toy maker sues New York City subway, calls ad ban sexist
- Comcast partners with Charter, Cox to advance targeted advertising
  Source: Reuters
- Cannes Lions 2019 wants talk on gender, diversity to convert into action
  Source: ET
- Sanjay Dutt Likely To Be The Ambassador For Centre's Anti-Drug Campaign
  Source: Scoop Whoop
- Facebook partners with Kiran Rao to unleash the power of mobile storytelling
  Source: Live Mint
- From Awareness To Pure Pleasure, How Condom Ads Have Changed Over The Years In India
  Source: India Times
- Google appoints new chief to oversee tumultuous China region
  Source: Financial Express
- Indians won't mind ads during Netflix if given good deal: Report
  Source: Hindustan Times
- Cannes Lions winners down the years: 10 of the most memorable ads
- New MediaMath partnerships aim to fight ad fraud and improve supply chain visibility

Source: The Drum

- Advertisers and digital media companies form a new Global Alliance for Responsible Media
- YouTube's new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews

Source: TC

- Google's Ad Dominance Explained in Three Charts
- Big Ad Agencies Hope to Gain Edge by Buying Data Companies

Source: WSJ

- Gender stereotypes have been banned from British ads. What does that mean?

Source: Vox

- How Facebook's Libra Will Turbo-Charge Its Ad Empire

Source: Fortune

- The Problem With Brand Safety In Mobile Advertising

Source: B&T

- DTC advertisers turn to search to evaluate their TV ads' performance

Source: Digiday

- Mysterio appears to join Avengers in Spider-Man: Far From Home ad

Source: Cnet

- NCC Media teams with OpenAP for audience-segmented ad buying

Source: Fierce Video

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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