17 June 2019 | Volume 8 Issue No:36   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
How brands are changing marketing techniques to attract GenZ and small towners
Internet - a word that has changed the entire world we know today! As dynamic as it can get, advancements in technology have a high impact on consumer behaviour, making it intriguing for brands to understand the millennials, identify with them and entice them into buying their products and services.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Triton Communications wins creative awards for Dainik Bhaskar campaign
Triton Communications, one of India's leading advertising agencies, announced that its 'Smart Soch' Campaign that was initiated by Dainik Bhaskar, the largest circulated newspaper in India won the Platinum Hermes, INMA Global Media Award, and Bronze Abby's.
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MAM | Marketing
Prayagh Nutri collaborates with L&K Saatchi & Saatchi on confectioneries brand Lavian
Prayagh Nutri Products (P) Ltd, one of the leading manufacturers and exporters of confectioneries, has appointed L&K Saatchi & Saatchi as its strategy and creative partner. Prior to this, Lavian did not have any agency relationship. The brand alignment decision was made without going through the pitch process.
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MAM | Marketing
Dabur and Ogilvy India launch the Dabur Red Paste #Sabkochabajaayenge campaign
Dabur Red Paste, the No. 1 ayurvedic toothpaste brand in the country has grown from strength to strength across the country. Given the current media landscape and attention spans it's getting harder, and more expensive, for brands to capture consumer attention.
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  Television | TV Channels
  NDTV promoters to challenge SEBI order barring them from accessing securities markets
  iWorld | OTT
  Netflix to launch video game on hit show 'Stranger Things'

MAM | Marketing

  MMA India calls for entries to SMARTIES 2019

Television | TV Channels

  9XM cricket ka bukhaar

MAM | Marketing

  Usha's #Followyourheart Campaign celebrates Fathers
iWorld | Social Media
Facebook expands ad breaks to more Indian regional languages

Regulators | MIB

MIB cancels V6 ENT's TV channel licence

iWorld | OTT

Netflix, Amazon dominate SVoD share in EU
- How people watching e-cigarette ads featuring cartoons more likely to start smoking
- Ad spends on TV likely to expand by 9.5% in 2019: DAN Report
  Source: ET Brandequity
- India's AdEx to Reach Rs 696.9 Billion in 2019 With World Cup Being the Major Driver: DAN
- Contract Advertising wins the Creative Mandate of Godrej Interio
  Source: Ad Age India
- Facebook plans co-watching videos with ads in 4 Indian languages
- AMC sends notice to 16 ad agencies for violating unipole norms
  Source: TOI
- Advertising spend will grow 11.4% to ₹69, 690 crore in 2019: Dentsu
  Source: Live Mint
- Brands Going gaga over Yuvraj: Is it for love or a free-ride?
  Source: New Indian Express
- This chart shows just how much Facebook, Google and Amazon dominate the digital economy
  Source: ET
- Mary Meeker's 2019 report says the internet in India is moderately regulated
  Source: Medianama
- With smartphone makers choosing star power over brand building, advertising beginning to look homogenous
  Source: Financial Express
- The ASA gender stereotype ad ban brought into full force to prevent harmful messaging
- Silence is golden: preparing for the sound-off mobile ad ecosystem

Source: The Drum

- NBCU Pushes Creativity at Cannes Ad Festival
- Ben Abbatiello Departs SpotX, Joins Video Ad Tech Beachfront

Source: Broadcasting Cable

- CD Projekt Red Defends Ad With Trans Imagery in 'Cyberpunk 2077'

Source: Variety

- VidMob raises $25M for its video advertising tools

Source: TC

- Google says Chrome isn't killing ad-blocking extensions

Source: Cnet

- Lions Health preview: Consumer ad agency for Absolut, Audi talks up creative risks for pharma

Source: Fierce Pharma

- 'Harmful' gender stereotypes in adverts banned

Source: BBC

- Three Ways To Use Your POS System In Your Advertising Efforts

Source: Forbes

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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