19 February 2019 | Volume 7 Issue No:53   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Ariel India's campaign - sons #ShareTheLoad garners praise from FB CEO Sheryl Sandberg
The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters equally, has garnered over 20 million views already. Also, it has garnered praise from many women across India and the globe including chief operating officer of Facebook and founder of Leanin.org Sheryl Sandberg.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Lifebuoy partners Kumbh Mela 2019 to drive healthy habit of handwashing
Lifebuoy has partnered with Kumbh to promote the healthy habit of washing hands before consuming food using the innovative 'Swasthya Chetna Thalis'. The Thalis come with an etched message of "Kripaya Pehle Sabun se Haath Dhoyein" (Please, first wash your hands using soap), that is a clear call to action to anyone who has sat down for a meal without a simple wash of hands which could prevent many illnesses.
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MAM | Marketing
Visa launches Tap to Pay campaign to promote everyday contactless payments in India
Visa, the global leader in payments technology, today launched a new brand campaign 'Tap to pay with Visa. Just like that.' to promote contactless everyday payments in India. The campaign focuses on how the universal behaviour of tapping can become a common payment method, and showcases the simplicity of using the Visa contactless card.
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MAM | Marketing
Ad Club Calcutta inducts Agnello Dias into its 'Hall of Fame'
The Advertising Club Calcutta, the oldest advertising club in India, has inducted Agnello Dias, co-founder and Chief Creative Officer - Taproot Dentsu, into its 'Hall of Fame' for the year 2019.
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  iWorld | OTT
  TVF launches MX original series 'ImMature'
  Television | TV Channels
  BTVI's Megha Tata steps down as chief operating officer
  Television | TV Channels
  Turner and TotallyAwesome extend presence in South Asia through five new countries
  iWorld | OTT
  Amazon Prime Video Greenlights a new prime rriginal series - Bandish Bandits
  iWorld | OTT
  Monday gets happier with 'Pyaar ke Papad'
Television | TV Channels
Megha Tata is Discovery's pick for south Asia managing director
Television | TV Channels
Most watched English news channels in 2018
Television | TV Channels
TV18 complains to TRAI about Republic Bharat being placed outside its genre
- Considering pre-verification process for political ads: FB, Google tell HC
- Puma India signs boxer Mary Kom as its brand ambassador
  Source: Live Mint
- Media Track: Digital Security & Privacy for Newsrooms - #Ad

Source: Medianama

- Radio segment growth being restricted by some policies, regulatory issues: Red FM COO

Source: Financial Express

- Pakistani ad hoc judge at ICJ suffers cardiac arrest: Report

Source: ET

- Swadeshi Swag! Baba Ramdev's Patanjali to open 100 new apparel stores

Source: Business Today

- Australia's Seven West Media's first-half profit falls as advertising rev declines

Source: Reuters

- Nestle India plans to ramp up production capacity in 2019 as demand rises

Source: BS

- Cosmetic Giant Releases Ad Taking On The Issue of Chinese Marriage Taboo
- TV Networks Demand Review Of "Outdated" Election Blackout Ad Rules

Source: B&T

- Backlash prompts discreet Google Chrome ad blocker revision
- Despite the negative public perception, advertising can be a force for good

Source: The Drum

- Irish hospital posts ad requiring new employees to perform abortions

Source: CP

- Be tolerant, China Daily urges after Zara's ad faces flak

Source: Straits Times

- TV presenters caught talking about reporter's boobs during ad break

Source: Metro

- You're Doing PPC Ad Tests Wrong - This Script Will Help

Source: SEJ

- How to Get Millenials to Trust and Respond to Your Advertising

Source: Forbes

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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