20 August 2019 | Volume 8 Issue No:80   Facebook Twitter YouTube YouTube
MAM | Marketing
Fevicol to spend Rs 20 crore on first leg of 60th anniversary campaign
Marking its 60th anniversary in the Indian industry, adhesive brand Fevicol, from the house of Pidilite, is going to launch a new mega campaign capturing its bonding qualities. The 90-second-long campaign is not only going to be the longest by Fevicol ever, but will probably be the first campaign to run as a separate content on OTT platforms like Hotstar, SonyLIV, ZEE5, etc.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Marketing
ASCI decisions binding on non-members too: Delhi district court
On the back of the Consumer Protection Act passed in parliament recently comes a District Magistrate Court's order that ASCI decisions are applicable to members as well as non-members. Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would then not have to abide by ASCI decisions.
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MAM | Media and Advertising
Aviva India appoints Ali Onder Lulu as chief distribution officer
Aviva Life Insurance has announced the appointment of Ali Onder Lulu to the position of chief distribution officer for the brand's India business based out of the company's Gurgaon HQ. In his role, Lulu will oversee the company's multiple customer touchpoints through its varied distribution challenges both for individual and corporate customers. He will lead the company's strategic organic growth plans.
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  Television | TV Channels
  BARC week 32: Colors Bangla enters top five
  iWorld | Telecom
  Vodafone Idea CEO Balesh Sharma resigns, Ravinder Takkar to take over
  iWorld | Social Media
  Nikon creates personalized #NikonInstaBadge for its user community

MAM | Media and Advertising

  ASICS announces the launch of their campaign 'Ten People, Ten Colors'

iWorld | Social Media

  Paani Ki Samasya by Bhuvan Bam is trending on #1

MAM | Marketing

  Los Angeles Tourism appoints first-ever regional director for India market
iWorld | OTT
Airtel plans special box for full converged entertainment & broadband
Television | TV Channels
Balaji Telefilms aims to break even consolidated business by end of FY20
iWorld | OTT
OTT and digital are becoming mainstream for advertisers: MXPlayer's Abhishek Joshi
- Ad volumes on TV declined by 3% in H1 2019: TAM AdEx
- dentsu X, Amnet launch programmatic in-read audio campaign for AMFI
  Source: ETBrandEquity
- Fevicol Is No Longer Just A Brand, It's An Adjective: Bharat Puri, Pidilite Industries
  Source: Adage India
- ASCI decisions binding on non-members, rules Delhi court
  Source: Livemint
- 85 adware apps removed from Google Play Store, but after being downloaded over 8 million times
  Source: Medianama
- Shilpa Shetty wows Shivraj Singh Chouhan by refusing Rs 10 crore ad
  Source: Deccan Chronicle
- Twitter slammed for China-backed ads against Hong Kong protesters
  Source: Yahoo
- Kamala Harris Reopens Medicare-for-All Debate: Campaign Update
  Source: Bloomberg Quint
- Halsey and the Martinez Brothers Star in DKNY Fall Ad Campaign
- Taylor Swift Drops 'Cruel Summer' Easter Egg in Amazon Music Ad

Source: Billboard

- YouTube Originals become ad-supported and free after September 24th

Source: Tech Crunch

- Xumo Launches on Comcast Xfinity Set-Tops, Android TV Devices

Source: Variety

- Broadcasters in talks to raise TV ad limits

Source: The Drum

- Twitter and Facebook under fire for ads criticizing Hong Kong protesters

Source: Cnet

- Ad Impressions Decline for First Time at Canoe

Source: Broadcasting Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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