P&G
cuts ad spend by 11%
The FMCG major has cut its spend on ad & sales promotion
by 10.82% to Rs 453.1 million for the quarter ended
30 June compared to Rs 508.1 million a year-ago.
(25
Aug 2011)
KBC
helps Sony sprint ahead of Colors
KBC opens with 5.24 TVR, making it the year's biggest
non-fiction launch; Sony adds 50 GRPs to take its total
to 245 for the week ended 20 August. UPDATED!
(25
Aug 2011)
AETN18
ropes in Salman Khan for History channel
In a first and yet-to-be-revealed format of association,
History channel brings on board an actor and star whose
popularity cuts across all age groups and gender.
(24 Aug 2011)
ESS
targets Rs1bn from Champions League Twenty20
ESS ropes in Nokia as title sponsor for 4 years for
Rs1billion and Toshiba as sponsor for Rs70million; revenue
target is from airtime and on-ground advertisers.
(20 Aug 2011)
Sony
hits jackpot with KBC in HSM metros
KBC is leader show in non-fiction genre and Sony the
No. 1 channel in 3 metros, as per data provided by the
company; KBC debuts with 5.24 TVR in Delhi, Mumbai and
Kolkata.
(19 Aug 2011)
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