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News
Hallmark aims to expand reach,
outlines marketing strategy
Consolidate distribution, increase reach and brand visibility
through aggressive marketing. That is the target that
general entertainment English channel Hallmark has set
for itself in India this calendar year. More
Canal Plus & News Corp's NDS fight over conditional access
hacking
French pay-TV major and technology supplier Canal Plus
and the News Corp owned subscription and conditional access
hotshot NDS are locked in an eyeball-to-eyeball confrontation.
The former is taking the latter to court and is likely
to claim damages running into a billion dollars. More
Special
Report
Chandra's New Growth Recipe
Over
the past six months, Zee
Telefilms chairman Subhash Chandra has unveiled a new
strategy: growth through alliances, acquisitions and mergers.
More
Media,
Advertising & Marketing Watch
HTA beats seven agencies to bag HPCL account
Hindustan
Thompson Associates (HTA) India's largest advertising
agency, has won Hindustan Petroleum Corporation Limited's
(HPCL) advertising accounts of Retail, LPG and Lubricants'
Strategic Business Units (SBUs) in a competitive pitch.
More
TV
Ratings Monitor
INTAM
Top 10 Programmes on different Channels (25 Feb - 3 March
2002)
Top
10 programmes on DD1
Top
10 programmes on DD2
Top
10 programmes on Star plus
Top
10 programmes on Zee TV
Top
10 programmes on Sony
INTAM
Top 10 Programmes in Karnataka (25 Feb - 3 March 2002)
Top
10 programmes across All Individuals
Top
10 programmes across All C&S
Top
10 programmes across All Individuals on DD9 (Kannada)
Top
10 programmes across All Individuals on DD1
Top
10 programmes across All Individuals on Udaya TV
TAM
Top 10 Programmes (24 Feb - 2 March 2002)
Doordarshan's
Top 10
Top
10 All TV Homes
Top
10 in Cable & Satellite Homes
TAM
Top 100 Programmes (24 Feb - 2 March 2002)
Star
Plus
Sony
Gemini
TV
Sun
TV
DD
Sports
Source:
www.indiantelevision.com
Other
Headlines
Defaulting
advertisers may be blacked out on TV More
100%
film FDI to check tainted money More
Source:
The Economic Times
Dishnet
snaps ties with Tyco More
Saregama enters home video mart More
Hallmark
Channel to invest Rs 29 cr in India this year More
Source:
Business Standard
Sony-Discovery marriage will tax cable subscribers More
Source:
The Times of India
Zee, DTH dominate Levin’s India itinerary More
BPL, Toshiba pact for flat picture tubes
More
Source:
Hindustan Times
Noted
filmmaker Nazir Hussain passes away
More
'Cable pirates will be punished' More
Source:
Mid Day
Star Plus tops channel share in post-prime time slot More
AOL chief's visit sets off a buzz More
Samsung
thrust on storage devices More
Source:
The Hindu Business Line |
"If your advertising
goes unnoticed, everything else is academic."
-William
Bernbach
|
International
Headlines
PJ Smoothies to sponsor Survivor
The new series of ITV endurance game show Survivor is
to be sponsored by PJ Smoothies in the brand's first appearance
on television. More
Analysts
fear for Murdoch firm in piracy row
Analysts have reacted negatively to the NDS scandal, warning
that the legal battle looming over the Rupert Murdoch-owned
technology firm could turn investors against the company.
More
Davies backtracks
Gavyn Davies The chairman of the BBC, Gavyn Davies, has
backtracked over his comments on the white middle classes,
saying they "count as much as anyone else". More
ABC
current affairs show hangs in the balance
The future of long running
US current affairs show Nightline on ABC remains uncertain,
despite David Letterman's decision to stay at CBS. More
Sky
One taps into Fear Factor
A UK version of reality format Fear Factor, in which
contestants must confront their worst fears to win a cash
prize, has been ordered by Sky One. More
TV viewers
disappointed by 'falling standards'
More and more people are worried about television standards
falling and believe the 9pm watershed is too early, according
to research conducted by the independent television commission
and broadcasting standards commission. More
Source:www.media.guardian.co.uk
SBC
presses for Belgacom IPO to cash in stake
SBC, the US telecommunications company that owns 24.5
per cent of Belgacom, is pressing for an initial public
offering of the Belgian operator, which could value it
at more than E12bn ($10.5bn). More
Source:www.ft.com
YES's
Hindery puts pressure on Cablevision
With the launch of Yankees Entertainment and Sports
Network only six days away and Cablevision still not planning
to offer the regional sports network to its 3 million
New York-area subscribers, YES Chairman and CEO Leo Hindery
Jr. took the opportunity afforded by a press conference
to turn up the pressure on the holdout cable company.
More
CBS
leads Daytime Emmy nominations
CBS
bagged 55 Daytime Emmy nominations to lead the network
pack, it was announced Wednesday morning. ABC and PBS
followed with 49 nominations each. More
Hallmark
considers 'deeper' content relationships with sponsors
Hallmark Channel is open to the "cautious" integration
of advertisers' messages into program content, said Lana
Corbi, president and CEO of Crown Media United States,
which operates the channel. More
Source:www.emonline.com
Stokes
sees dangers in creating pay TV 'monolith'
Seven Network chairman and aspiring pay TV content supplier
Kerry Stokes warned yesterday that a Foxtel "monolith"
could control the Australian media if Foxtel's proposed
deal with its pay TV rival Optus went ahead. More
Drexler
Named Optimedia CEO
Media
veteran Mike Drexler has been named the new chief executive
of Publicis Groupe's second media network, Optimedia USA,
effective April 1. More
Westwood
One Woos Bill O'Reilly
Westwood
One is expected to announce Wednesday it has signed Fox
News Channel personality Bill O'Reilly to a radio syndication
deal, a source close to the talks said. The live, daily
call-in Talk show will air from noon to 2 p.m., beginning
May 7, and has already cleared top affiliates such as
WOR-AM in New York and KABC-AM in Los Angeles. More
Source:www.mediaweek.com
Austar bloodied, sure, but not beaten
Austar
lost $682 million last year after writing off $240 million
worth of assets in an attempt to make its struggling regional
pay TV business profitable.
More
Source:
The Sydney Morning Herald
Showtime
Leads Cable Daytime Emmy Nods
Showtime
led the pack of cable networks showered with Daytime Emmy
Award nominations. More
The
Shield Has Arresting Debut
FX’s
gritty cop drama, The Shield, burst on the scene Tuesday
night with a 4.1 overnight Nielsen rating for its premiere.
More
February
Unkind to Talkers
The
February sweeps results are in for syndication and the
news isn’t so good for the top talk shows. More
Source:www.tvinsite.com |
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