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Hindustan
Thompson Associates (HTA) India's largest advertising agency,
has won Hindustan Petroleum Corporation Limited's (HPCL)
advertising accounts of Retail, LPG and Lubricants' Strategic
Business Units (SBUs) in a competitive pitch.
The other advertising agencies which pitched for the account
were Mudra Communications, Lowe Lintas, Leo Burnett, Saatchi
& Saatchi, FCB-Ulka, MaCann-Erickson and Madison Communications,
an official release says. HTA has also won the Godrej Appliances'
refrigerators business and the Frito-Lay India account recently.
The HPCL account and the Godrej Appliances' refrigerators
account will be serviced and managed from HTA's Mumbai office
while the Frito-Lay's account will be serviced out of HTA's
Delhi office. The estimated billings of these new accounts
amount to Rs 450-500 million annually.
These new business wins closely follow HTA's award run where
the advertising agency was named "National Agency of the
Year" by the Calcutta Advertising Club. At the same function,
HTA won 17 awards for various brand campaigns such as Close
Up, Pepsi, Ford IKON, Horlicks, Spice Bangalore, Parry's
Confectionery and VLCC. Additionally, at the AAA Awards
function in Mumbai last month, HTA walked away with 7 awards
including the Gold award for the best TV spot for Close-Up,
the release states.
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