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Specials | Event Coverage |
M&E stakeholders need to collaborate for growth: Sudhanshu Vats |
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If the Indian media and entertainment (M&E) sector, poised to be Rs 2 trillion industry by 2020, is to be a force multiplier and up the present growth trajectory, then all the stakeholders, including the government, need to collaborate sinking differences, according to Viacom18 Group CEO Sudhanshu Vats
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Specials | Event Coverage |
Broadcasters see positive future for TV in India |
The threat of OTT and integrated platform ecosystems like Android TV is at the peak. Its increasing penetration across all age groups may be a threat to the broadcasters in the coming time. But, it isn't the case yet in India with 64 per cent TV home penetration and much room for growth. Data also shows that 86 per cent of Indian homes still watch TV on CRT sets and only 3 per cent are multi-TV homes.
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MAM | Media and Advertising |
Starcom bags media rights for Ola |
Starcom India has bagged the media planning and buying rights for cab aggregator Ola for both traditional and digital media. The mandate is for both India and the international markets where Ola plans to expand such as Australia.
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Television | TV Channels |
SPN bags ECB's media rights for 5 years |
In another major breakthrough, Sony Pictures Networks India (SPN) has acquired exclusive media rights from the England and Wales Cricket Board (ECB) for the Indian subcontinent for a five-year term. Millions of cricket fans across India now can watch men's and women's international matches, including Test matches, T20 Internationals and ODIs, played in England, the native origin of the sport.
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