Television

Republic TV, Aaj Tak continue to lead genres as news viewership falls

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BENGALURU: Republic TV recorded its lowest viewership since its launch in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017). The channel garnered 854,000 weekly impressions, lower than the earlier low of 868,000 weekly impressions it had scored in weeks 25 and 27 of 2017 according to Broadcast Audience Research Council of India (BARC) weekly list of top 5 English News channels All India (U+R): NCCS AB: Males 22+ Individuals. The channel has started with a bang in week 19 with 2.117 million weekly impressions. At present, ignoring ratings for week 21, Republic TV’s average weekly ratings since launch until week 36 of 2017 (except for week 21) are 1.141 million weekly impressions, hence its week 36 ratings are well below its par ratings.

In the Hindi News genre, the genre leader for 35 of the 36 weeks of 2017 has been Aaj Tak. The only week that it lost the pole position was in week 6 of 2017 to India TV. Aaj Tak was ranked second in that week. For week 36 of 2017, Aaj Tak scored 137.519 million weekly impressions according to BARC list of top 5 Hindi News channels: HSM (U+R) : NCCS All : 15+ Individuals. The channel’s average weekly impressions in 2017 until week 36 are 122.870 million, hence its week 36 weekly impressions score is well above its par.

In week 36, the combined weekly impressions of the top 5 English News gene channels were 2.760 million, lower than the 2.942 million weekly impressions of the previous week or the 2.979 million weekly impressions of week 34.  The average combined weekly impressions of the top 5 English News channels in 2017 until week 36 (except week 21) were 2.460 million, and week 36 impressions for the genre are well above the 36 week par. The genre’s highest combined weekly impression of the top 5 channels at 4.897 million impressions were in week 11 – the week during which election results for five states were announced. The second highest ratings by the top 5 English News channels were 4.282 million impressions in week 19, the week that Republic TV was launched.

In the case of Hindi News channels, the genre had scored its highest weekly impressions in week 35, with the top 5 channels having combined weekly impressions of 738.482 million. This was the week that saw the reportage of the Ram-Rahim case judgment day – Monday, 28 August 2017 attracting record-breaking viewership. Week 36 has seen the top 5 channels combined weekly impressions plunge to 564.769 million weekly impressions, but still well above the 36 week average of 492.903 million.

Please refer to the figure below for average ratings of the top five English News channels during the first 36 weeks of 2017 (excluding data for week 21 of 2017):

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Please refer to the figure below for the average ratings of the top 5 channels of the Hindi News Genre during the first 36 weeks of 2017.

public://f2_5.jpg

As mentioned by us earlier, News about the fate of godman Ram Rahim on Monday, 28 August 2017 was one of the most watched events on news television in the recent past in India. Viewership of the Hindi News genre grew 2.1 times from 121.5 million impressions (the average viewership for the previous four Mondays’) to 256.1 million impressions on Monday, 28 August 2017. The English News genre grew by 46 percent from 482 Impressions ‘000s (Av Impressions for the last 4 Mondays) to 703 Impressions ‘000s on Monday 28 August 2017.

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