Television

BARC India to halt analogue measurement from July, up overall data collection

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/05/04/Partho.jpg?itok=eFuKkBdY

NEW DELHI: India’s audience measurement company Broadcast Audience Research Council of India (BARC India) will stop reporting on analogue TV homes’ data from 1 July 2017 with the exception of one State and will add homes with new boxes to augment data collection.

“We will also stop reporting all analogue homes across the country with the exception of Tamil Nadu from 1July 2017,” BARC India CEO Partho Dasgupta told indiantelevision.com, adding that hopefully the South Indian state too would soon come within the ambit of normal measurement process.

The move to stop collecting and make available analogue home audience data seems to be aimed at nudging distribution platforms to stop analogue signals and a big hint to TV channels that in a digitized India it was best to go the digital way.

Dasgupta, who was interacting with indiantelevision.com in an exclusive interview on the occasion of BARC India’s second anniversary, while dwelling on temporary hiccups, said, “With the current digitization mandate for Tamil Nadu, hopefully, analoguereporting will also stop soon there too. All this may lead to some interim flux, but in the long term will improve robustness of our viewership data.”

The Tamil Nadu-Government run Arasu Cable TV Corporation (TACTV) was granted provisional digital license by the Ministry of Information and Broadcasting (MIB) in April 2017 to operate as a multi-system operator in the state. The late clearance was based on a rider that the MSO switches off analogue signals in the entire state within three months.

As part of a wide-ranging interview, Dasgupta informed that BARC India’s annual exercise, which is also part of a government mandate, will also see new meter homes (called BAR-o-meters) added this calendar year.

“This year we will see our (pan-India measurement) panel expanding from 20,000 to 30,000 reporting homes,” Dasgupta said, adding, “Combined with the newly added homes, we will also be seeding some new homes as part of our regular churn policy.”

The government while giving clearance to BARC India, a joint venture amongst IBF, AAAI and the Indian Society of Advertisers, had made it clear that the number of homes used for data collection should reach 50,000 within a five-year period. BARC India’s predecessor was TAM India, a joint venture between global companies Nielsen and WPP-owned Kantar Media.

Confirming an earlier indiantelevision.com new story on BARC exploring avenues to collaborate with Indian DTH platforms for return path data (RPD) to augment data collection, Dasgupta said, “We are trying to innovate (with) panel expansion by tying up directly with key DTH and digital cable operators to enable return path (audience) data.”       

Without disclosing a time-frame for such data-boosting tie-ups with DTH ops, Dasgupta explained, “Our tie-up with DTH operators and MSOs for RPD is an attempt (to bring about more robustness). This will not only increase the number of sample panel homes, but will also make infiltration efforts ineffective. We will innovate more on the meter technology front.”

Stay tuned for the full interview of Dasgupta, which will be on air soon.

ALSO READ:

BARC India in talks with DTH ops, MSOs for RPD to boost robustness

Arasu gets provisional MSO licence subject to analogue switch-off in three months

BARC EKAM: Learning online behaviour & ROI from specific campaigns will be easier, industry says

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Jayantilal_Gada.jpg?itok=-ygDcfK4
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Bert_Habets.jpg?itok=_3lbVIV6
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/james.jpg?itok=rGws6itt
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/zee-tamil.jpg?itok=zryzfAwz
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories