Television

BARC India in talks with DTH ops, MSOs for RPD to boost robustness

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/21/BARC-Hathway-DEN.jpg?itok=QRDkw9iw

NEW DELHI: India’s incumbent audience measurement organization Broadcast Audience Research Council of India (BARC) is in talks with DTH operators and MSOs for return path data (RPD) via their respective digital set-top boxes at customer premises to augment the robustness of viewership vital stats it dishes out.

What does this mean?  It entails capturing passive data collection of household viewership from digital cable and DTH homes via existing set-top-boxes (STBs). This would therefore enable measurement based on a larger sample.

Broadcast industry sources while confirming that talks are on between BARC India and various DTH operators for additional data that can be generated from non-BARC meters, added that the findings can help almost all stakeholders in the media to further fine-tune their strategies regarding consumer targeting. According to the buzz, talks are on with the likes of Airtel DTH, Sun DTH, Hathway, Tata Sky and DEN among others.

The proposal on RPD is in addition to moves that BARC India has been making over the last six months to give more credibility and robustness to its data as also insulate itself from allegations of hacking and other malpractices. The organization, in this regard, is also proposing to revamp its Ethics Committee into a Disciplinary Committee that will have semi-judicial powers under a retired court judge.

TV viewership in India is monitored and measured on the basis of 20,000 BARC India panel homes -- that is, homes where it has its BAR-o-Meters installed. BARC is committed to raise that number every year by 10K to reach a total panel of 50,000 homes. However, Indian media industry sources also highlighted the issue whether Indian the eco-system can support an audience panel size larger than what has been planned for as any additional data generated via BARC India and non-BARC boxes would entail a financial cost, which would have to be borne, at the end of the day, by the industry players.

RPD would substantially increase the sampled base for BARC India, helping further improve accuracy of its data. A larger sample will also minimize effect of any skews in sampling and make tampering difficult. Additional data would also help in reporting viewership of niche channels, apart from helping the measurement organization in reporting VoD, OTT, time shifted viewing and HD channels. Stats regarding smaller geographic regions and split beams of TV channels too would become possible.

Such tie-ups will also help BARC India’s DTH/cable partners gain insights into TV viewing within their subscriber base in terms of linear TV, VoD and interactive services. Such data also likely to help them understand utilization of content packs and guide the pricing and packaging of services of platform operators.

Meanwhile, RPD has been employed by data collectors in more developed and matured TV markets like the US, the UK, Australia and also in some parts of Asia for quite some time now. “The ubiquity of digital set-top boxes means that many cable and satellite operators can collect subscriber behaviours as a by-product of their subscriber management processes. Specifically, return path data can provide an economical way for the cable and satellite businesses to enhance the currency TV audience measurement in a manner dedicated to the needs of the multi-channel television industry,” Hong Kong-headquartered Asian media industry organization CASBAA had stated in one of its recent reports on multi-channel advertising in APAC.

The FCC’s proposal to open cable set-top boxes to competition had thrust them into the spotlight. In 2016 when the Obama-government nominated FCC chief had proposed to throw open the STBs to competition and third-party manufacturers, Multichannel News had reported that “the role that STBs play not as content portals, but as providers of return-path data (RPD)” too is important.

ALSO READ:

Total TV universe up to 183 mn; rate of rural growth higher

BARC separates urban and rural viewership data

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/spn.jpg?itok=yceBilrp
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Jayantilal_Gada.jpg?itok=-ygDcfK4
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories