Television

DD prime time slot winners to telecast from Feb '17

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NEW DELHI: Successful bidders in the third attempt by Doordarshan to attract producers to bid for prime time slots will have to commence telecast of their programmes in February 2017.

The last date for bids for the new content acquisition scheme by Doordarshan for its prime time is 25 November 2016, and the bids will be opened the same day. The final list of qualified bidders was announced on 9 December 2016.

Financial bids will be opened on 12 December, and the letter of award will be issued on 20 December 2016.  Procedural formalities and agreement and PBG Submission will be completed on 7 February 2017.

Bidders will have to submit non-refundable tender document fee of Rs 5000 and processing fee of Rs 25000.

Earnest money deposit will be Rs 300,000 for each weekday slot. Bidders may apply for one or more slots (if applying for say three slots, the EMD will be Rs 900,000). For the weekend slots, the EMD will be Rs 6,00,000. Bidders may apply for one or more slots. However, the maximum EMD in either case will be Rs 1.5 million irrespective of any number of slots applied for.

The bidders will be responsible for the costs associated with the preparation of their bids and their participation in the bidding process. 

While slotting programmes of successful bidders, DD will give due regard to ensuring a balanced content composition on the channel in respect of variety in formats, genres, themes etc.

There will be no increase in the telecast fee for a period of 12 months from the start of contract. However telecast fee will be increased by 5% of the then existing telecast fee after 12 months and in the event of any further extension after 24 months the telecast fee will be increased by 10% of the then existing telecast fee.

The production house should be an Indian entity (individual proprietorship, partnership, company, society, trust etc.) Incorporated/registered/recognised, as the case may be, under the respective applicable laws and in existence for the last 3 financial years.

The production house must have produced, for any broadcaster(s), at least 200 hours of general entertainment programming (including Feature Films) in any Indian language that has been telecast in the last three calendar years. Applicants for weekend slots in the genres of reality, game, quiz should have produced 100 hours of such content that has been telecast in the last three calendar years.

It should have in regard to TV and Film production a turnover of at least Rs. 30 million per annum in each of the last three financial years. d. The Production House should not be a defaulter in payment of dues to DD at the time of submission of the bid.

Consortium will not be allowed in any form.

A blacklisting order passed by the Central or State Governments/any PSU should not be in operation against a bidder at the time of the submission of the qualification bid.

Details of the sequence of slots On Prime Time of DD National Channel available For Bidding:

Slot Timings            Sequence of slots available for Days of the week

1. 7.30 pm to 8.00 pm               Monday to Friday

2. 8.00 pm to 8.30 pm               Monday to Friday

3. 8.30 pm to 9.00 pm               Monday to Friday

4. 9.00 pm to 9.30 pm               Monday to Thursday

5. 9.30 pm to 10.00 pm             Monday to Thursday

6. 10.00 pm to 10.30 pm           Monday to Thursday

7. 10.30 pm to 11.00 pm          Monday to Thursday

8. 7.00 pm to 8.00 pm              Sunday

9. 8.00 pm to 9.00 pm              Saturday & Sunday

Bids can be offered for any number of slots, but once a bidder is declared the winner of three slots from Slot 1 to 7, their bids for any other weekday slots further will not be considered. Similarly if a bidder is declared the winner of two slots (from Slot No 8 to 9), their bids for other weekend slots will not be considered.

Successful bidder(s) will produce fresh programmes under category of general entertainment programmes, adhering to the programming code and all applicable laws.

The duration of each slot is 30 minutes including free commercial time (FCT) of six minutes as per following details::

Up to 24 Minutes: Programme (produced by the successful bidder)

240 Seconds: FCT (to be marketed by successful Bidder)

120 Seconds: FCT to be retained by DD for promotion of programme or channels, for advertisements of government departments and PSUs and for public service messages.

Banking of FCT:

a) Banking will be given to producers @ 60 seconds per slot in the first six months of the contract.

b) Redemption of banking will be allowed @ 30 seconds per half hour in the same slot within a period of 12 months beyond the first 6 months.

c) Banked FCT will lapse after the expiry of 18 months counting from the first telecast.

Successful Bidders may also purchase additional spots or commercial time from DD, depending on availability, on prevailing terms and conditions. Successful Bidders would be free to procure advertisements from all sources within their entitlement of FCT with the exception of Central and State Government clients. Thus bidders will not be allowed to solicit Central and State government advertisements in their allotted commercial time or in the extra time purchased by them. Both Successful Bidders and DD shall have the right to solicit business from PSU clients.

The marketing and promotion of the programme on all platforms will be done by the bidders at their own cost.

Successful Bidders will be offered cross channel promos of defined number and duration free of cost on DD Channels as decided by the Director General.

Successful Bidders will have to ensure the delivery of telecast material without commercials at least one week in advance for preview and technical clearance by Doordarshan. Doordarshan shall intimate the observations /clearance within 2 (two) working days of the submission of the telecast material in advance for preview and technical clearance. The delivery of final telecast copy in Blu Ray disk with commercials along with one copy without commercials must be made at least three days prior to the date of telecast of programme. The telecast copy must be provided with dope sheet containing all details and duration of programmes and commercials.

Successful bidders will be required to adhere to the look and feel of the channel and DD will provide necessary inputs for graphic designs and colour schemes and packaging wherever necessary. The successful bidders will be required to obtain all necessary packaging inputs before submitting its programme to avoid delay and inconvenience. DD may also ask the production House to carry graphics of upcoming programmes and super text including 'coming up', time check, etc.

Successful bidders will submit storyline/storyboard and all such information pertaining to the programme to be aired. Submission of pilot episodes may be sought if so required.

All programmes will be previewed by DD before telecast.

Telecast and repeat of programmes on DD Successful bidder will offer fresh programmes for telecast on assigned slot of DD National network. The programmes already telecast on any Doordarshan channel or any private channel will not be accepted.

DD shall have the right to make a repeat telecast of the programme within 24 hours of the original telecast in a non-prime time slot to be assigned by Doordarshan. The successful bidder shall be entitled to 150 seconds of FCT out of the total Commercial Time available with the repeat telecast, that it shall be entitled to market. The remaining commercial time shall be marketed by DD.

In case of emergency/extraordinary happenings including National mourning etc. if the repeat telecast is not made, the successful bidder will not be entitled to make any claim/seek compensation.

As value addition, successful bidders will be additionally allowed two slots on Regional Satellite Channel(s) for telecast of dubbed version of the programmes in respective Regional languages. Such dubbing will be done at the successful bidder’s own cost. The commercial time admissible to the successful bidder along with such slots will be the same as allowed for the first telecast on DD National.

The slots offered on DD National Network under Terrestrial Service would primarily cover the Hindi belt Markets. DD reserves the right to delink terrestrial transmitters of non-Hindi regions from DD National Network at its sole discretion.

Only the DD logo will be carried during the telecast of the programme.

Also read :   DD relaxes norms for prime time slot bidders as incentive

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