Television

IPL gets 34 major brands on board this season

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/12/ipl.jpg?itok=rzpWc_s7

MUMBAI: Vivo IPL 2018 has already attracted a phenomenal bouquet of leading brands in the run up to the 11th edition of the T20 league. So far, as many as 34 brands have come on board the Star Network.

Brands such as Jio, AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino's, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas have joined existing ones like Vivo, Colgate, Amul, Coca-Cola, Dream 11, Elica, Kent, MakeMyTrip, Parle Agro, Parle Products, Polycab and Vu TV, among others, to take the roster of brands for Vivo IPL 2018 to 34.

Star Sports EVP and head of ad sales Anil Jayaraj says, “Brands are actively choosing Vivo IPL as the marketing vehicle to deliver their business ambitions in 2018 as they have a single media property which can appeal to demographics across geographies. All brands that have come in so far have chosen to up their investments significantly over past years and this is because of their belief in the delivery of the combined power of TV as well as digital. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before.”

Out of these, the co-presenting sponsors are Vivo, Coca-Cola and Jio and the associate sponsors are Polycab, Parle Products, AMFI, Make Amy Trip, Vimal Pan Masala and Asian Paints, Dream 11.

While IPL has grown each year since its inception, Star India promises 2018 to be an inflection point in its history with its reimagining of the tournament making it deeply local with technology at the heart of the experience.

For the first time, Vivo IPL 2018 proposes to connect with Indians in six various language-six different languages, Hindi, English, Tamil, Telugu, Kannada, and Bengali. By leveraging the combined reach of digital and television, the tournament will be broadcast, for the first time ever, on multiple TV channels and live streamed on Hotstar with an aim to reach out to 700 million fans across TV and digital in India. 

This will be one of the first few leagues in the world which proposes to use virtual reality and to bring live action from the stadium to fan homes. This immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes. 

Along with dedicated language feeds, the network also proposes to have a superfan feed available across cable, DTH and on Hotstar. This will be a curated feed for intense fans who want more than just to watch the game. It may also include features like multiple camera angle options while viewing and data layers about the teams and players during the telecast.

Also Read:

Dsport not in the running for BCCI's media rights

JSW acquires 50% stake in Delhi Daredevils

IPL 2018: Team sponsorship deals may see an uptick

Star unveils Re.Imagine Awards for IPL ad campaigns

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/mukta.jpg?itok=ZHT0DMSs
Mukta A2 Cinemas launches the newly acquired SunCity Multiplex

Mukta A2 Cinemas, a well known chain of cinemas from the brand Mukta Arts Ltd, announces the launch of its new property SunCity Mukta A2 Cinemas, located at Vile Parle, Mumbai. The launch took place on 15th June 2018 and was celebrated with the release of this month’s most awaited action-drama,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/poli.jpg?itok=gJTbftHf
Polimer TV, Gemini Movies make presence felt in BARC's week 23 data

MUMBAI:  Polimer TV, Tamil language satellite television channel and Gemini Movies, a Telugu movie channel of Sun Network, were the two new entrants in the Tamil and Telugu markets after BARC released its ratings for week 23. Star Jalsha and Zee Marathi topped their respective markets, while the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/sunzee.jpg?itok=JVYTocjX
Sun TV, Zee Anmol almost neck-to-neck in across genres

BENGALURU: Zee Entertainment Enterprises Limited (Zeel) free to air (FTA) Hindi general entertainment channel (Hindi GEC) Zee Anmol entered the bastions held by either the Sun TV Network’s flagship Tamil GEC Sun TV or the channel that aired the Indian Premier League (IPL) in week 21 of 2018. Zee...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/13/eklection.jpg?itok=Nv1LuT-G
With four elections due, networks with regional news channels set to benefit

With four key assembly elections lined up towards the end of the year, India's regional news channels could be laughing their way to the bank. In a bid to maximize their revenues, channels are in the process of sprucing up their programming and hiking ad rates. iTV Network, Network18, Zee News...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/markand.jpg?itok=Qn1oGiTi
Markand Adhikari re-appointed by TV Vision as MD for three years

TV Vision has re-appointed Markand Adhikari as managing director of the company for next three years. The appointment is subject to approval from the members at the ensuing General Meeting of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/republic.jpg?itok=9_WC765_
BARC Data: Republic TV continues to lead English news

Arnab Goswami’s Republic TV continued to dominate the English news market in the latest All India Broadcast Audience Research Council’s (BARC) week 23 rantings. While Aaj Tak led the charts in two Hindi news markets, News 18 India replaced ABP News in top five in the rural segment.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/kumkum.jpg?itok=c7Xrk8nw
Colors emerges leader in GEC urban in BARC's week 23 data

Viacom18's free to air (FTA) channel Rishtey witnessed a drop of five places, from second to seventh, as compared to last week in Broadcast Audience Research Council (BARC) data for week 23 of 2018 in the Hindi GEC (U+R) market. While Sony Pal and Rishtey exchanged their second and third positions...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/pirates.jpg?itok=Q5MzHlu2
Get on Deck for the premiere of Pirates of the Caribbean: Salazar’s Revenge

MUMBAI: Theunscrupulous legend- Captain Jack Sparrow,is all set to commandeer the Home of Hollywood Blockbusters – Star Movies. The channel will air the latest film of the popular Pirates series, Pirates of the Caribbean: Salazar’s Revenge onJune 17 at 1 pm & 9 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/copyright.jpg?itok=F0_a_673
Sony partners with Markscan to tackle illegal streaming during FIFA World Cup

The 2018 FIFA World Cup kicks off today with the host nation Russia taking on Saudi Arabia. While the world's top teams will battle it out on the pitch, Sony Pictures Network India (SPNI) is tackling a different set of opponents off it. Broadcasters have been dealing with the menace of illegal...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories