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Star unveils Re.Imagine Awards for IPL ad campaigns

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MUMBAI: The American Super Bowl continues to remain one of the most awaited sporting leagues around the world. It is that time of the year when brands don their creative hats to come up with some of the most interesting and ingenious advertisements.

Taking inspiration from Super Bowl and its notable campaigns over the years and in a bid to bring similar advertising culture in Indian sports advertising, Star India has decided to award the most creative advertisements that will run during IPL 2018. The Star Re.Imagine Awards will recognise creativity and innovation in the use of integrated media in advertising campaigns aired during IPL on Star Sports and Hotstar.

Every creative broadcast on Star Sports and streamed on Hotstar during the league will automatically be eligible for the Star Re.Imagine Awards. A high-powered jury, including the likes of advertising legend Sir John Hegarty, one of the world’s most celebrated creative directors Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and ad-man V Sunil will deliberate on the winners on 26 May and select two campaigns that they believe have excelled in terms of creativity and leveraging the platform. Two winning teams of 24 members each will be hosted for a premier global sporting event.

Star India head consumer strategy & innovation Gayatri Yadav said, “Vivo IPL 2018 is poised to be one of the biggest sporting events ever and is the most powerful platform to connect with consumers and build brands. Star Re.imagine Awards is a first of its kind initiative that will celebrate and recognise creativity & the integrated use of media on this the largest stage of any campaign. We are very excited to bring together a bespoke independent jury of some of the most eminent names across marketing, media and storytelling to celebrate two campaigns aired during this IPL on Star Sports network and Hotstar which push the boundaries of creativity. Recognising that great campaigns are powered by great teamwork the award will celebrate members of the integrated team across marketing, creative and media, who will be hosted for a premier global sporting event."

Partnering  Star India in this initiative are Sideways, Kyoorius and audit partner PWC.  

For the first time, Vivo IPL 2018 proposes to connect with many Indians in six relevant languages—Hindi, English, Tamil, Telugu, Kannada and Bengali. By leveraging the combined reach of digital and television, the tournament will be broadcast on multiple TV channels and live streamed on Hotstar with an aim to reach out to 700 million fans across TV and digital in India. This will be one of the first few leagues in the world which proposes to use virtual reality (VR) and to bring live action from the stadium to fan homes. This immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes. Along with dedicated language feeds, the network also proposes to have a Super Fan Feed available across cable, DTH and on Hotstar. This will be a curated feed for the intense fans who want more than just to watch the game. It may also include features like multiple camera angle options while viewing and data layers about the teams and players during the telecast.

Also Read :

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