Star unveils Re.Imagine Awards for IPL ad campaigns

MUMBAI: The American Super Bowl continues to remain one of the most awaited sporting leagues around the world. It is that time of the year when brands don their creative hats to come up with some of the most interesting and ingenious advertisements.

Taking inspiration from Super Bowl and its notable campaigns over the years and in a bid to bring similar advertising culture in Indian sports advertising, Star India has decided to award the most creative advertisements that will run during IPL 2018. The Star Re.Imagine Awards will recognise creativity and innovation in the use of integrated media in advertising campaigns aired during IPL on Star Sports and Hotstar.

Every creative broadcast on Star Sports and streamed on Hotstar during the league will automatically be eligible for the Star Re.Imagine Awards. A high-powered jury, including the likes of advertising legend Sir John Hegarty, one of the world’s most celebrated creative directors Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and ad-man V Sunil will deliberate on the winners on 26 May and select two campaigns that they believe have excelled in terms of creativity and leveraging the platform. Two winning teams of 24 members each will be hosted for a premier global sporting event.

Star India head consumer strategy & innovation Gayatri Yadav said, “Vivo IPL 2018 is poised to be one of the biggest sporting events ever and is the most powerful platform to connect with consumers and build brands. Star Re.imagine Awards is a first of its kind initiative that will celebrate and recognise creativity & the integrated use of media on this the largest stage of any campaign. We are very excited to bring together a bespoke independent jury of some of the most eminent names across marketing, media and storytelling to celebrate two campaigns aired during this IPL on Star Sports network and Hotstar which push the boundaries of creativity. Recognising that great campaigns are powered by great teamwork the award will celebrate members of the integrated team across marketing, creative and media, who will be hosted for a premier global sporting event."

Partnering  Star India in this initiative are Sideways, Kyoorius and audit partner PWC.  

For the first time, Vivo IPL 2018 proposes to connect with many Indians in six relevant languages—Hindi, English, Tamil, Telugu, Kannada and Bengali. By leveraging the combined reach of digital and television, the tournament will be broadcast on multiple TV channels and live streamed on Hotstar with an aim to reach out to 700 million fans across TV and digital in India. This will be one of the first few leagues in the world which proposes to use virtual reality (VR) and to bring live action from the stadium to fan homes. This immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes. Along with dedicated language feeds, the network also proposes to have a Super Fan Feed available across cable, DTH and on Hotstar. This will be a curated feed for the intense fans who want more than just to watch the game. It may also include features like multiple camera angle options while viewing and data layers about the teams and players during the telecast.

Also Read :

IPL 2018: The dos and don'ts for brands

Star India bags production rights for IPL 2018

Star India bags production rights for IPL 2018

Latest Reads
Time for condom brands to review their storytelling

MUMBAI: Ironically, when it comes to advertisements, condom players don’t know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.

MAM Marketing MAM
Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns
Girnar tea partners with Ajay Devgan for 'Raid'

Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

MAM Marketing Brands
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.

MAM Media and Advertising Ad Campaigns
Google to ban cryptocurrency ads

In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be...

MAM Marketing MAM
Cello shows that encouragement works better than pressure

MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves. The short film commences by portraying a scenario on how parents unknowingly...

MAM Media and Advertising Ad Campaigns
Livpure new campaign urges water conservation

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.

MAM Media and Advertising Ad Campaigns
Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

MAM Media and Advertising Ad Campaigns
iCubesWire launches Delta, a Digital Marketing Suite for Marketers

iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories