Zeel channels continue to lead, Star Vijay makes maiden entry

BENGALURU: Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV, last week, led Hindi GECs’ in Broadcast Audience Research Council of India (BARC) list of top 10 channels across genre list.  

Zee TV was the second most watched channel across genre following the Sun TV Network’s Tamil flagship GEC Sun TV and followed one rank behind by its sister FTA Hindi GEC channel Zee Anmol at third rank in week 30. This week – week 31 - Saturday, 29 July 2017 to Friday, 4 August 2017, it is Zee Anmol that stands second in BARC’s list of top 10 channels across genre list, following Sun TV and followed by Zee TV.

Star India’s Tamil flagship GEC made its maiden entry in 2017 in the top ten channels across genre list. It is also for the first time in 2017 that two Tamil channels have made it to the top 10 across genre list

Three Star India channels, and two channels each from the Zeel, Network 18 (Viacom 18) Network, and Sony Pictures Network (SPN) and one channel from the Sun TV Network made it to BARC’s top 10 channels across genre list in week 31 of 2017. Putting it from the markets point of view – Two Tamil channels, one Hindi movie and Telugu channel each and six Hindi GEC channels formed the list.

Sun TV once again took its fixed pole position with 989.801 million weekly impressions followed by Zee Anmol with 713.472 million weekly impressions at second spot. Zee TV was at third rank with 696.319 million weekly impressions followed by Network 18’s Hindi flagship GEC with 665.958 million weekly impressions.   Star India’s Hindi flagship GEC Star Plus was at fifth rank in week 31 with 650.130 million weekly impressions. Last week, Star Plus was fourth and Colors fifth.

Network 18’s FTA Hindi GEC Rishtey came in sixth with 572.328 million weekly impressions followed by Star India’s Telugu flagship GEC Star Maa at seventh with 569.216 million weekly impressions. SPN’s women show centric channel Sony Pal was eighth with 552.221 million impressions followed by its sister Hindi Movies channel Sony Max with 509.365 million impressions. Star Vijay at tenth place with 502.284 million impressions completed the list.

Zee Anmol and Zee TV have also topped BARC’s Hindi GEC (U+R) list with three of its shows – one reality show and two family dramas (Kumkum Bhagya and its spinoff Kumkum Kundali) among the top five programmes in the Hindi GEC genre. Further, Zee Anmol also topped the ratings in the Hindi GEC (Rural) market and two of its shows were ranked second and third in BARC’s list of top five programmes. Zee TV was ranked four in the Hindi GEC (Rural) genre. However, the two channels were ranked third (Zee TV) and ninth (Zee Anmol) in BARC’s list of top 10 channels in Hindi GEC (Urban) market. Zee TV’s reality show Sa Re Ga Ma Pa Little Champs topped the top five programmes in the Hindi GEC (Urban) market list.

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