Television

Zee TV continues to dominate urban weekend ratings

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/08/07/Punit%20Goenka_0.jpg?itok=52nxKWuN

BENGALURU: Over the past few weeks Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV has been dominating urban viewership during weekends. Programmes such as the world television premier (WTP) of the Aamir Khan starring biographical sports drama ‘Dangal’ and anti-prohibition film Raees; the airing of Zeel’s reality shows ‘Sa Re Ga Ma Pa Little Champs’ and the launch of ‘India's Best Judwaah’ and ‘Fear Factor’, have drawn more urban eyeballs for it than other channels in the genre on weekends.

Please refer to the figure below for Zee TV and its peer Hindi GECs’ weekend performance  for the past 10 weeks (between weeks 21 to 30 of 2017). Data in this report has been sourced from Broadcast Audience Research Council of India (BARC), TG: HSM (Urban), 2+

public://F1_17.jpg

Dangal was a big draw when it was aired in week 21 and then again in week 22 of 2017 as was Raees when its WTP was aired in week 26 followed by a re-telecast in week 28 of 2017. Dangal rated 11.009 million impressions in the three hours 45 minutes slot and the repeat airing on 28 May evening 5:00pm rated 2.963 million impressions, according to BARC data.  Aired on 25 June at 12:00 noon, Raees rated 3.850  million Impressions in the three-hours slot, whereas the second airing on 9 July evening 18:00hrs rated 1.714 million impressions in the same duration.

Further, the fresh airing of ‘Sa Re Ga Ma Pa Little Champs’ has beendoing well in the urban space andhas been on an increasing trend.As compared to week 21 of 2017 the non-fiction singing reality show has seen a 50 percent increase in viewership in the latest week for which BARC data is available – (Week 30 of 2017).There has been a big jump in ‘Sa Re Ga Ma Pa Little Champs’ from week 26 as the channel increased number of repeat airings of the show. Please refer to the chart below:

public://F2_8.jpg

Another broadcast – that of an event which witnessed good viewership was the telecast of the Zee Gold Awards that honour the best performers in the Indian television industry. These were first awarded in the year 2007 and Emami’s Boroplus has been the title sponsor for the first nine editions of the show. The awards were first aired in 2017 in week 29 followed by a re-run in week 30. The Red Carpet part of the show on 16 July at 17:00 hours rated 1.082 million impressions followed by the main event at 17:30 hours which rated 2.968 million impressions. The repeat telecast of the Zee Gold Awards was on 22 July (Week 30) at 16:30 hours which rated 1.425 million impressions.

Zee TV launched two new reality programmes in the 800 pm and 1030pm primetime slots in week 30 – ‘India’s Best Judwaah’ and Fear Files. Both have performed well in the launch week. How they fare in the coming weeks remains to be seen. Here below are the ratings tables of the two shows.

public://F3_2.jpg

Zee TV has been performing well. In week 30, the channel was second in BARC’s list of top 10 channels across genre, just behind the Sun TV Networks flagship Tamil GEC Sun TV in terms of rank. In the Hindi GEC (Urban+Rural) market, three of its programmes – two Balaji Telefilms productions – Kumkum Bhagya and its spinoff Kundali Bhagya and Sa Re Ga Ma Pa Little Champs were among BARC’s top five programmes list in week 30 of 2017.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star-maa.jpg?itok=ILnfHVFv
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/zee.jpg?itok=hkFiTrEy
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/bahu.jpg?itok=oVI8-9Wk
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish_0.jpg?itok=cAX2IDtI
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish.jpg?itok=C8nj-8lv
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/sun.jpg?itok=WiSZrCfI
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/colors.jpg?itok=MxJ0xDqt
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/zee.jpg?itok=EWutot3J
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories