Television

Zee promotes freeing of its channels on UK's Sky TV

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Three years after it introduced the Sky Asia pack in the UK, the British satellite operator has decided to drop it and put the Asian channels into its basic bouquet.  It was in March 2014, that  Sky had introduced the pack - consisting of Zee TV, Zee Cinema, Zee Punjabi, Sony Entertainment Television, Sony MAX and B4U Movies - at a price of 15 pounds. But Britasians were slow to subscribe to the package. That was even after it was made available at five pounds to viewers, according to online news reports. The reason: content on the paid pack was available on free TV. 

So when the three year agreement with Sky and the Asian channels came up for renewal earlier this year, it decided to change the status quo and put the channels out for free in  its three packs    - original, variety and box sets. The. original pack is priced at 22 pounds and offers 270 channels; the variety sells at 25 pounds a month for 300 plus channels and the box set pack at  31 pounds a month  for 350 plus channels. The Asian  channels will be giving company to others such as Star Plus, Star Gold, Life OK, Star Utsav, and MTV Beats, which are also available at no cost.

To promote this change, Zee Entertainment Enterprises, one of the first movers into the UK with its Hindi channels, launched a two week phased  campaign starting with a teaser   - casting a shadow of suspense over the UK with  "Can you keep a ZEECRET" message. The advertising was pushed nationwide accross media,  covering key south Asian pockets. It also undertook an innovative viral announcement by Youtube comedian sensation, Pammi Aunty - who not only lets you in on the secret that Zee TV UK, Zee Cinema, Zee Punjabi are free but also tells you what to do with the saving of the ?15 monthly Sky Asia Pack fee!

Now the promotion has moved into the nexrt phase with the message: "All Zee, No Fee," Zee Entertainment Enterprises marketing head - UK and Europe Simran Sablok informed indiantelevision.com. The idea: draw eyeballs to the Zee channel group including Zee TV, Zee Cinema, Zing, Zee Punjabi and &TV.  

Even as the channels have gone free on Sky, Zee's channels  continue to be available on Virgin  as part of the paid Asian Mela pack.

Observers are expecting the slugfest between the Indian channels in the UK to intensify for the already shrinking advertising pound following this move.

Also Read:

Zee set to launch channel in France with dubbed/sub-titled content

ZEEL to globally strengthen its 'largest Indian entertainment' brand identity, says Amit Goenka

Free Colors HD on Sky in UK from 14 Feb

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories