Television

RBNL all set to relaunch Big Magic

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MUMBAI: Indeed, good decisions lead to great success.  Getting into the stable of one of India’s leading media conglomerates has opened up several opportunities for Reliance Broadcast Network Ltd (RBNL).  

After the acquisition deal with ZEEL, RBNL is all set to relaunch its Hindi general entertainment channel, Big Magic with a new programming line-up in March.

ZEEL acquired the TV business of RBNL which includes two channels -- Big Magic and Big Ganga. Big Magic, a comedy channel catering to the Hindi-speaking markets, has now been revamped into a variety entertainment channel. On the other hand, Big Ganga is a Bhojpuri entertainment channel which caters to the television audience of Bihar, Jharkhand and eastern Uttar Pradesh.

The channel has already started revamping the content and its latest offering 'Akbar' is a part of the new offering.  The show aims to unravel the prodigious journey of the Mughal emperor right from the days of his childhood, and traces his path to the throne in a manner that has never been projected before, on Indian television.

Speaking to Indiantelevision.com, RBNL CEO Tarun Katial said, “We are prepared and gung-ho about relaunching Big Magic. Recently, we launched Akbar which is a historical show. Three-four big shows are in the pipeline for the relaunch.”

The channel is not only changing its programming but also expanding its time band. “We are making it wider and deeper as we are increasing the number of hours of programming. We will add variety to it,” he added.

Also Read:

Big Magic to air 'Akbar' from 20 Feb

BIG Magic acquires 'Boonie Bears' exclusive FTA rights

Big Magic launches 'Big Mahotsav' on 9 September

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