Television

BIG Magic acquires 'Boonie Bears' exclusive FTA rights

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MUMBAI: BIG Magic has acquired exclusive FTA rights of ?Boonie Bears?, the No.1 and most popular animated series in China. BIG Magic has renamed it ?Babloo Dabloo? for the Hindi viewing audience. Babloo Dabloo airs every Monday ? Sunday 10 am ? 11 am & 5 pm ? 6 pm only on BIG Magic

Launched earlier this month, the animated series is already rating well. BIG Magic, the light-hearted family entertainment channel from Reliance Broadcast Network Limited, has been at the forefront of delivering innovative content that resonates with its audience.
The channel launched a dedicated time band for animated movies and series earlier this year.

The Indian version, ?Babloo Dabloo? is tailor-made for Indian viewers with interesting characters and voice-overs. The show has already gained momentum with respect to ratings. Goofy, action packed and a whole lot of fun, ?Boonie Bears? was a blockbuster commercial success in China when it was launched in 2012.

A BIG Magic spokesperson said, ?BIG Magic has invested in successful animated shows in the past, and the response we have garnered has always been positive. We are confident that our new offering will consolidate our position as one of the most successful players in the animated content space.?

Three 'Boonie Bears' feature films that have created box office records in China including beating 'Star Wars - The Force Awakens' collections on the opening weekend will be featured in India soon. The first film will be released in December in India and second and third film will be released during summer and festival vacations next year.

BIG Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators as Hathway, DD Free Dish, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production.

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