Discovery Jeet postpones 2 show launches to late March

MUMBAI: The newly launched general entertainment channel, Discovery Jeet has planned to halt the launch of two yet to be released shows Gabru – Hip Hop Ke Shehzaade and Man Vs Wild with Sunny Leone.

An official from Discovery communication confirmed the news to about the shows being re-launched at a later date by the end of March.

Gabru producer Anand Tiwari said that Jeet has just started and the channel is monitoring its prime shows’ viewership. The show consists of 35 episodes and the season will be over inseven weeks. The network doesn’t want the show to start off with average ratings.

He further added, “I’m happy with the decision that once the channel garners traction and all the eyeballs are at the screen during the prime time, the network will air our show.”

The channel went live with much fanfare on 12 February and claimed record-breaking viewership in its first week. According to Chrome DM, day two of the channel going live saw OTS of 87.1 per cent across urban Hindi speaking markets, 20 percentage points higher than the launch week of Arnab Goswami's Republic TV last year.

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