Television

Discovery Jeet gets good spread at launch

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MUMBAI: Discovery Jeet, the latest entrant from Discovery Communications India, makes its debut in the Hindi GEC genre with a Chrome OTS of 66.6% translating to 54.5 million households across a universe of 81.9 million households in Urban India. Within the Hindi speaking markets, this translates to an OTS of 78.1% equivalent to 45.4 million households across an HSM universe of 58.2 million households. Within the 6 metros, this translates to an OTS of 72.6% equivalent to 22.4 million households – As per the Chrome DM data at 1pm, 12-02.2018. (While the channel has got its distribution in rural households, the data is not represented in this current study. The number would be much higher if one were to take the figure for both Urban+ Rural ).

For a perspective, a comparative analysis on the availability of Discovery Jeetvis-à-visStar Plus and Star Bharathasbeen done,the following are its numbers:

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OTS is the actual census based, percentage connectivity of a channel covering 168 million homes, reported by Chrome Data Analytics and Media, spread across Analog cable, Digital Cable and DTH. The same is updated and reported to 400+ channels on a daily basis in Chrome Track 2.0.

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