They are viral, that's for sure. Churning out millennial-relatable content, The Viral Fever (TVF) is not only one of the leading content creators in the digital space but can be termed as a pioneer too. It has been creating web-series with killer brand integrations from a time when the idea of branded video was very blurry.
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Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India's adex is expected to grow at 14.2 per cent compared to the global growth average of 3.9 per cent in 2019 and is likely to change.
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Over the top (OTT) services have given a big boost to production houses in the country Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry, they have also expanded their work arena. continue reading...
In the last couple of years, over-the-top platforms have emerged as mainstream entertainment source going beyond "mail-metro-millennial" phenomenon for a sizeable population in India despite television still holding its dominance.
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"Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)". continue reading...
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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