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| MAM | Marketing |
| Pitch Madison report forecasts 2018 digital adex growth at 25% |
According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to reach a total size of Rs 59,530 crore.
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| MAM | Marketing |
| Net sensation Priya Varrier promotes Pringles |
At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg's popular potato crisps brand and the world's second-largest potato chips player Pringles created a frenzy by striking the right chord with singles!
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