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Kinsane to launch a digital-first kids' entertainment company

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Neeraj Bhargava

MUMBAI: Kinsane Entertainment Inc (Kinsane) is ready to storm the kids? entertainment space globally. A digital-first company, Kinsane will create content for kids aged 2-11 years in numerous languages and distribute that content globally through a variety of advertising, subscription and transaction-based revenue models. It is a global digital entertainment company, co-founded by Kurt Inderbitzin, Indrani Pillai and Saahil Bhargava and angel funded by Neeraj Bhargava and other investors.

Backed by Bhargava as chief mentor, the company has raised USD 2.5 million from angel investors to launch eight new shows, 100 games and 30 new characters in 2018.

Bhargava, a serial entrepreneur and one of the several prominent angel investors that seeded the company, said ?We are seeing major disruptions globally in the digital media space. Television viewing is gradually declining and content consumption is being revolutionised. According to a parent survey conducted by DHX/IPSOS, 72 per cent of kids across the US, the UK, and Canada watch content on streaming services such as YouTube and Netflix. The digitisation of content has made content consumption global and omnipresent. The next leader in content will almost certainly be born digital and Kinsane aspires to be the game changer in the kids? content space.?

Kinsane?s strategy is to create a wide variety of videos and games featuring endearing and original characters that become global, iconic brands.  The goal is to take these brands, established in the digital space, and propagate them further through non-digital channels such as film, television, concerts and merchandising. Kinsane plans to launch over 8 new shows and 100 games featuring 30 new and compelling characters over the next 12 months. The core target markets for this content are the US, Europe, India, Brazil, and China.

Kurt Inderbitzin, co-founder and CEO of Kinsane, said, ?We create content featuring characters that live and breathe and have personalities as rich and diverse as the very kids who are watching them. Kids can view these amazing characters, laugh and sing with them and even interact with them in games, live action, and animated shows, augmented reality and audio books.?

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