iWorld

OTT platforms to captivate Gen Z on Children's Day

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/14/OTT_Children_day.jpg?itok=dJjmc2g8

Mumbai: Today’s kids, a part Generation Z, hold a lot sway when it comes to decision-making in the Indian household. Their say is not limited to what is watched on television or viewed on OTT platforms. As a result, kids’ content on OTTs has become a rapidly growing segment. According to Vidooly, YouTube’s video content for kids ranked third with 1.3 billion views in September alone. A McAfee report suggests that 84 per cent Indian parents allowed their child to bring an internet-connected device to bed. Parents often hand over their mobile devices to children to keep them busy enabling them to watch online content.

This Children’s day (14 November), various OTT and VOD players plan to shoot twinkling rockets of educational and entertaining content for kids. Here’s a look at what some of the platforms are doing:

ALTBalaji

ALT has five originals shows for kids. It will be streaming its top series, Get Crafty With Rob, in which do-it-yourself expert, Rob, takes parents and kids on a creative journey with easily available everyday materials, Ding Dong Bell L-O-L, a story of two friends Ding and Dong who are fun loving and believe in experimenting, and Moe Doe The Frenemies, which is a story of a wonderful and adventurous journey of Moe who is a little boy and Doe who is a baby dinosaur, are also a part of the line up.

Apart from the shows, ALT has a bucket full of the most iconic nursery rhymes, compiled especially for young ones to learn, sing, dance and express themselves. For making shapes and maths more colourful and interesting, it has Happy Lucky ki Katti Batti that is a story of Happy, Lucky, and a flying squirrel, Tabby.

Amazon Prime

Amazon Prime is offering an extended variety of national and international content for kids. Kids can watch originals like Stinky and  Dirty, Just Add Magic and Wishenpoof. It is also streaming a series of old and popular international favourites like Powerpuff Girls,Dexter’s Laboratory and Johnny Bravo. In our very own Indian content, Prime has kept all-time favourite Tenali Raman, Chhota Bheem, Mighty Raju, and Selfie with Bajrangi and Baahubali – The Lost Legends accessible.

Chu Chu TV

Chu Chu TV is one of the most successful YouTube channels for kids content in India. On Children’s Day, Chu Chu TV will be playing regular shows along with the nursery rhymes with the message of love, sharing and caring. Apart from this, the team has a tour plan to visit schools in Chennai. Regarding their visit, CEO Vinoth Chandar says, “We are going to three to four schools in Chennai and will be playing our content on the projector to entertain as well as educate them.” For LKG, UKG, first- and second-standard students, a colouring contest has been organised with certificates and gifts. Primary and upper-grade students will get sketch colours, pencils, cups etc. Third, fourth and fifth standard students will get Chu Chu TV branded pens.

Lattu TV

Lattu TV recently launched its app and will have shows like The Treasure Hunt, Talking Tom and Friends, Trigo, Maya – The Bee, Lee & Coco and more. Apart from online streaming, the team of Lattu TV is going on a social cause tour. Lattu TV CEO Vivek Bhutyani says, “The entire team of Lattu TV will be going to a kids orphanage and we will be showing our content to them. We are creating a small screening room for them and will be playing The Treasure Hunt. It will be like a theatre for them. We are taking our mascot Trigo, who will be playing with the kids. We will play games with the kids and, in the end, we will give them gifts.”

YouTube Kids

A while back, YouTube launched a dedicated app for kids to enable a safe and secure platform for educational and entertaining content. Starinn, a budding channel on YouTube Kids, is also launching a new channel called Go Yoga, wherein a mother-child duo (Tina and Daria) will be doing inspiring yoga, on Children’s Day.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Coinome.jpg?itok=MkZ-lN_U
Coinome launches as a crypto currency exchange in India

With the vision of mainstreaming crypto-currencies, the ‘Coinome’ platform has been launched in India. Headquartered in Mumbai, Coinome is from Hatio Innovations Pvt. Ltd, a wholly owned subsidiary of BillDesk.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Hathway800.jpg?itok=7YS1f8qS
Broadband: Jio leads wireless; Hathway enters top-five list

BENGALURU: Mukesh Ambani’s Reliance Jio Infocomm Limited (Jio) continued expanding its subscriber base one year after launch as per Telecom Regulatory Authority of India (TRAI) data for September 2017 (Sep-17, as on 30 September 2017, month under review). The wireless broadband internet subscriber...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/up_TV.jpg?itok=dH7_NNu4
Regional OTT content more than just catch-up TV

MUMBAI: The rise of digital content platforms has forever changed television viewing in India. The revolution in the over-the-top content (OTT) and video-on-demand (VOD) industry in the country is reminiscent of the growth of satellite television during the 1990s. Due to the rollout of 4G services...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/did_0.jpg?itok=Zb4o_rR9
DID Li’l Masters auditions kick-off on OZEE

Even as Dance India Dance Season 6 sets new benchmarks in the world of dance with spectacular performances presented by India’s youth, the stage is already being set for the even younger guns of the country to take their dance dreams to unparalleled heights. In keeping with Zee TV’s new brand...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/runaways_0.jpg?itok=uu936_l4
Marvel’s Runaways to telecast same day as US on Hooq

Hooq announced a new exclusive Marvel offering- the first three episodes of Marvel’s Runaways will debut on 21 Nov with brand new episodes coming every week to Hooq, same day as the US telecast.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/brad_0.jpg?itok=q3rlcVNC
Amazon Prime Video to stream new AMC series in 28 countries

Amazon announced an output agreement with AMC Studios through which Amazon Prime Video will have first window rights to select new AMC series in 28 territories including India,Australia, Germany, Italy, and Japan as well as second run rights in many other countries.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Reed_Hastings1.jpg?itok=kxoeEV5-
Netflix expects rapid content growth from India

When Netflix CEO and president Reed Hastings comes calling—and it was his second visit to India this year—you know it means serious business. On a content partnership and library programming hunt, the video-streaming service’s team met up with several Indian media houses, including Shah Rukh Khan-...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/aplaya_1.jpg?itok=O6aPtF-i
Apalya appoints Deepa Kulshrestha & Bharat Prem as VPs

Apalya Technologies, a video delivery company, has announced the appointment of Deepa Gupta Kulshrestha as vice president and head of sales and Bharat Prem as vice president of global sales.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/rishika1.jpg?itok=FAbE_14I
Eros Now's OTT content hops on Roku TV & LG Smart TVs

MUMBAI: Eros International has collaborated with TV Roku and webOS-enabled LG Smart TVs to make its OTT content from Eros Now available globally. Eros’ vast library of Bollywood and regional language films, TV shows, and originals will be shown.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories