Indiantelevision.com's The Ad Linx Reporter dated 9 Sep 2009 - Global and Indian advertising news, information and data at your fingertips

9 Sep 2009

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Volume 25 - Issue No: 1

Adex Analysis

Print & radio TV promotions during Jan-July '09
43% growth in print media promotion on TV during Jan-July '09 compared to Jan-July '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
Network18 completes acquisition of 80% in AIM-listed IFC
Network18 Holdingst receives another 11.2% stake offer; ups holding in AIM-listed Indian Film Company to 80.4%.

Colors innovates in marketing 'Khatron Ke Khiladi 2'
Colors uses new platforms like dabbawalas, LPG cylinders and BSES bills to market the show round-the-clock.

TV Ratings
Top 10 Programmes (16/08/2009 to 22/08/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Brands get new ad platform with Compaq Cup
	Source: Hindu Business Line

	FMCG majors in Greenpeace 'Red' list on GM foods
	Source: Business Standard

	Goodbye Mr Loyalty: Is brand loyalty dead?
	Loyal Challenge: Flaws marketing managers commit
	Brand Loyalty: Moment of truth
	Quick Gun Murugan: The Good The Bad The Idli
	Media measurements: Cost per rating point vs cost per thousand
	We sat up in cognisance. Have you?
	Depicting our ‘cuss culture’
	Goodbye Mr Loyalty: Is brand loyalty dead?
	Hero Honda become sponsors of ICC Champions Trophy
	Source: Economic Times



	ABC Welcomes New Members Targeting Digital Publishing Market
	Source: IT News Online

	JSW Group appoints Grey Mumbai for advertising campaign
	Source: domain-B

	Komli Media Launches Online Video Advertising Network
	Source: Media Newsline

	Mobile ad market to reach $6 bn by 2014: Juniper Research
	Source: Voice & Data Online

International News

	Burger King Puts Celebrity Endorsement to the Test
	Q&A: Publicis Dialog's Nicolas Zunz
	iVillage Gets a Makeover
	NBC Tunes In Radio for Leno Push
	Correction: BevMo! Eyes 3
	Target's N.Y. Billboards Scale New Heights
	Nielsen: Web TV Audience Metric in Works
	$25 Mil. TD Bank Media to Tierney
	Coupon Enthusiasts Drive Up Redemption Rates
	AnchorFree, Mochila in Portal Pact
	Source: AdWeek

	How Walgreens Is Positioning Itself as a One-Stop Shop
	BMW: Luxury Auto, Meet DRM
	Burger King Puts Celeb Endorsements to the Test
	Target's N.Y. Billboards Scale New Heights
	TD Bank Assigns $25 Mil. Account to Tierney
	Source: Brand Week


	OpenTV Opens Way to Behavioral Advertising on the TV
	Source: PC World

	Doctors call for total alcohol advertising ban
	Mexico's Televisa sees 3rd-qtr ad revenue flat
	Source: Reuters

	Advertising strategies - A good advert for mobile?
	Source: Mobile Europe

	Business Club: Fitting Exposure gets advertising into changing rooms
	Source: Telegraph

	Marketing Communications Club honors advertising greats
	Source: Journal

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