8 Sep 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 100
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 










ESPN Star Sports rebrands across Asia
As the sports season heats up with a buffet of events, pan Asian broadcaster ESPN Star Sports rebrands and launches its new on-air presentation across its networks.

Real reviews biz plan, downsizes ops
Turner-Alva Brothers Hindi GEC Real to downsize in a phased manner; top management not to change.

Man Jit Singh is Sony CEO
Man Jit Singh ends his interim stature and is made Multi Screen Media CEO with immediate effect.

Sun Direct crosses 4 million subscribers
Backed by predatory pricing, Sun Direct becomes the fastest DTH operator to achieve this milestone in less than 2 years.

Rediffusion Y&R group EVP Wasim Basir quits

Big FM launches rural activation div; gets Kambhoj to head

'Sesame Street' songs lyrics get personalised by Z Kids Music

HomeShop 18 rolls out 'Today's Bumper Value'

StarHub adds BBC World News, CCTV 4 to mobile TV


TV Ratings
Top 10 Programmes (16/08/2009 to 22/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (16/08/2009 to 22/08/2009)
Star Plus
Zee TV
Zee Cinema
Colors
Sony Entertainment TV
Sun TV
SAB
Gemini TV
NDTV Imagine
MAX
Zee Marathi
Star One
Star Jalsha
Star Gold
Zee Telugu
ETV Marathi
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Social media should charge for content, says WPP chief
    Source: Hindu Business Line
      
    		• Harping on health
    		• The Hog is here
    Source: Business Standard
      
    		• AOL Picks Leo Burnett For Strategic Brand Development
    Source: eBrandz
      
    		• Media industry to grow by 65 pc in second-half of 2009
    Source: Economic Times
      
    		• Entries open for New York ad Festival
    Source: domain-B
     
      
    		• Tall, dark & combative
    		• How radioactive is your online advertising strategy?
    		• "Cheap is not necessarily the best for rural consumers"
    		• Stepping out of the shadows
    		• The Vampire Diaries set to roll
    		• Brand it like Beckham
    		• No strings attached
    		• On The Spot
    Source: Business Standard
     
    International News
    		• Pressure Mounts on Web Tracking
    		• Dressing Up for 'Fashion's Night Out'
    		• Living With Technology
    		• Annie Leibovitz Sued Over Lavazza Ads
    		• Dell Powers Up Global Small-Biz Push
    		• Starbucks Names PepsiCo Vet CMO
    		• Mendelsohn/Zien's Founder Departs
    		• AOL Picks Leo Burnett
    		• What Makes a Megabrand?
    		• In Online Chatter, Target Bests Walmart
    Source: AdWeek
     
    		• Brands Dress Up for Fashion Week
    		• Starbucks Taps PepsiCo Vet as New CMO
    		• In Online Chatter, Target Bests Walmart
    		• Promo Partners Line Up for 'Wubb Idol'
    		• Cascade Pitches Convenience for Less
    Source: Brand Week
    		• 'Art & Copy' tells history of advertising
    Source: abc7.com
     
    		• Quasar Media appoints Moneka Khurana as a Business Director
    Source: MediaMughals
     
    		• USPS: 63% of mail is advertising
    Source: BizReport
     
    		• Advertising in Zambia—Who is Targeted?
    Source: Lusaka Times
     
    		• Big grocery brands increasing advertising spend
    Source: Supermarket Online
     
    		• New pop act turns to AdMob and the iPhone for advertising
    Source: GoMo News
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