30 Sep 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 15
 
 
 
 
 

 





Adex Analysis
 
 
 
 
 
 
 










Retail sector ads on TV during Jan-Jul '09
29% decrease in TV advertising of retail sector during Jan-Jul '09 compared to Jan-Jul '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
Ten Sports plans JV with Comcast for golf channel in India
Taj TV, in which Zee owns 50%, plans JV with Comcast for golf channel in India; also awaits govt. nod for Ten Sports 2.

Colors ropes in six advertisers for Bigg Boss 3
Vodafone is title sponsor; Lux, Garnier, Sunsilk, General Motors Chevy & Max New York Life are associate sponsors.

Bank of Maharashtra to revamp brand; empanels 5 agencies

Mudra Mumbai wins mandate for Inorbit Malls

Corus Entertainment to add Nickelodeon to its portfolio

Prime Focus goes for global rebranding

AIMA, RK Swamy launch "High Performance Brands Award"

Comcast appoints SPE as regional ad sales rep in Asia


TV Ratings
Top 10 Programmes (13/09/2009 to 19/09/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes



Top 100 Programmes (13/09/2009 to 19/09/2009)
Ten Sports
Zee TV
NDTV Imagine
Sony Entertainment TV
Colors
Star Plus
Sun TV
Zee Cinema
SAB
DD1
Gemini TV
Maa Telugu
MAX
Star Jalsha
Star Pravah
Star Gold
Zee Telugu
Zee Bangla
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Social networking sites attract brand campaigns
    		• Godrej launches new refrigerator range
    Source: Hindu Business Line
      
    		• Vodafone most admired mobile services brand
    Source: Financial Express
      
    		• Ad Shop elevates Victor Zeiris, Yonathan Bendesky and Cesar Argueta
    Source: Media News International
      
    		• Ad Club Bombay honours young achievers
    Source: Campaign India
      
    		• Yahoo Kicks Off New Melody Ad -- “You”, Count The “Yous”
    Source: eBrandz
     
      
    		• Marketers hawk time to entice customers
    		• Give & Take
    		• A lesson for online brand building
    		• Bawdy Copy: To Part, or To Party
    		• 'There is a huge untapped scooter market in India'
    		• 'Testimonial ads' the best way to convince consumers
    		• We are like this only
    		• Offline brands creat fanatical following for generations
    Source: Economic Times
      
    		• Daily Mail confident of meeting profit expectations
    Source: Livemint
     
    International News
    		• NBCU Study Gauges Changing Roles of Women
    		• Scripps Exec Deanna Brown Heads to FM Publishing
    		• Glenn Beck Satire Site Fights Back
    		• WPP's Spot Runner Suit Is Dismissed
    		• CNN Bows Paid iPhone App for Live Video News Feeds
    		• Updated: Pizza Hut Creative Chores in Play
    		• Economy Haunts Halloween Spending
    		• Consumer Confidence Slips in September
    		• UPS Enters the Direct Mail Arena
    		• Nielsen to Measure U.K. Web Site Audiences
    Source: Chicago Sun-Times
     
    		• Updated: Pizza Hut Launches Creative Review
    		• Economy Haunts Halloween Spending
    		• Hostess Offers 'Monsters vs. Aliens' Treats
    		• 'Awkward' Niche Site Tries to Cash In
    		• Gillette Kicks Off New Ads With NFL's Matt Ryan
    Source: MediaBizNet
    		• UK Internet ad spend overtakes TV for first time
    Source: Reuters
     
    		• Online advertising 'overtakes TV'
    Source: BBC News
     
    		• AOL Hires Another Ex-Google Executive
    Source: New York Times
     
    		• Corus expects a rebound in advertising next year
    Source: Financial Post
     
    		• What does advertising say about open source?
    Source: CNET News
     
    		• Lower ad revenue takes slice of TVNZ earnings
    Source: TVNZ
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2008 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.