24 Sep 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 12
 
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 
 
 










ESS sells 75% of inventory for Champions League T20
ESS ropes in Coca-Cola as beverage partner while Onida is umpire sponsor; on-air sponsors include Pepsi and Havells.

Dish TV plans GDR and FCCB; gets FIPB nod to raise $200 mn
Dish TV gets FIPB nod in revised offer for FCCB & GDR to raise $200 mn; earlier approval was for $150 mn via FCCB.

Sameer Manchanda is NBA president
IBN18 Broadcast joint MD Manchanda to replace G Krishnan as NBA prez; NDTV Group CEO KVL Narayan Rao is VP.

 

HUL roadblocks all Zee channels

Rajat Sethi is Dentsu Marcom managing director NEW

Pogo unveils special line-up to celebrate 'Dussehra'

Google India names Nikhil Rungta as marketing head

Max New York Life unveils positioning for Vijay; Big B to endorse

Yahoo! pumps in $100 million for global ad campaign


TV Ratings
Top 10 Programmes (06/09/2009 to 12/09/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes


Top 100 Programmes (06/09/2009 to 12/09/2009)
Star Plus
Zee TV
MAX
Ten Sports
Sun TV
Colors
Sony Entertainment TV
SAB
NDTV Imagine
Zee Cinema
Gemini TV
Star Jalsha
Zee Telugu
Star Pravah
ETV Marathi
Zee Bangla
Star Gold
Zee Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Syndication to add to ESPN Star revenues for Champions League
    		• Jarden in talks to take over brands in home appliances segment
    		• Sleeping with the enemy?
    Source: Hindu Business Line
      
    		• HUL to go for another ad ‘blockade’, this time on Zee
    Source: Economic Times
      
    		• Britannia launches eggless cakes
    Source: Business Standard
      
    		• Barter Media Announces $200 Million Economic Stimulus Plan for SMSBs
    Source: Media News International
     
    		• WPP may merge Kinetic, Ogilvy Landscapes by Jan
    		• Kellogg School Corner | Advertisers may find it easier to persuade a tired consumer to buy
    Source: Livemint
      
    		• Yahoo to spend $100 mn on branding
    Source: India Times
      
    		• Yahoo Unveils “You” In $100 Million Ad Campaign To Promote Its Brand
    Source: eBrandz
      
    		• VEVO Appoints David Kohl to Executive Vice President, Customer Sales and Operations
    Source: IT News Online
     
    International News
    		• Probing the Minds of Teenage Consumers
    		• Saatchi's Michael Zuna Heads to Aflac
    		• Video Q&A: Crispin's Jeff Benjamin
    		• Mulling the Future of Media
    		• JWT's Ryan Outlines Big Bing Theory
    		• LG Electronics Teams Up With NCAA
    		• Social-Media Lessons From Ashton Kutcher
    		• BK Teases 'Twilight: New Moon' Tie-in
    		• Google TV Ads Pacts With Ovation
    		• BBH N.Y. Wins Top Jay Chiat Prize
    Source: AdWeek
     
    		• New Products Lift General Mills' Q1 Sales
    		• Hilton Hotels Gets New Identity
    		• BK Teases 'New Moon' Tie-in
    		• Yahoo Preps $100 Mil. Ad Push
    		• Little Debbie Takes Chocolate Cupcakes on Tour
    Source: Brand Week
    		• Yahoo to splash $100 million on advertising
    Source: The Tech Herald
     
    		• Bandra -Worli Sea Link Unbarred Landmark yet Popular for Advertising
    Source: Ub News
     
    		• Google cracks the secret of net display advertising
    Source: Guardian
     
    		• Google Urges Cooperation Against Bad Ads, Malware
    Source: InformationWeek
     
    		• Leveraging Open Technologies to Meet Advertising Goals
    Source: InformationWeek
     
    		• Facebook expands advertising in Israel
    Source: Globes
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