23 Sep 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 11
 
 
 
 
 

 





Adex Analysis
 
 
 
 
 
 
 










Hair care sector ads on TV during Jan-Jul '09
19 per cent rise in TV ad volumes of hair care sector during Jan-Jul '09 compared to Jan-Jul '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
Andre Purushottam is MRUC chairman
Purushottam replaces TV Today CEO G Krishnan; Lokmat Group director Bharat Kapadia is elected vice chairman.

Supriya Sahu is director broadcasting content; Pravin Kumar moves to director films
Supriya Sahu is director, broadcasting content, in I&B Ministry, Pravin Kumar moves to director of films.

Executive Dossier
'We plan to raise Rs 5 billion'
Interview with Indusind Media & Communications CEO and MD Ravi Mansukhani

Facebook in deal with Nielsen to weigh ad effectiveness

Montblanc to launch first TVC in India on 23 September

Axiom Education launches comic books for school children

Star licensing head Nanette D'sa quits

HomeShop 18 to launch 'Diwali Mela' on 29 September


TV Ratings
Top 10 Programmes (06/09/2009 to 12/09/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes


Top 100 Programmes (06/09/2009 to 12/09/2009)
Star Plus
Zee TV
MAX
Ten Sports
Sun TV
Colors
Sony Entertainment TV
SAB
NDTV Imagine
Zee Cinema
Gemini TV
Star Jalsha
Zee Telugu
Star Pravah
ETV Marathi
Zee Bangla
Star Gold
Zee Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Zandu Pharma gets shareholder nod for merger with Emami
    Source: Hindu Business Line
      
    		• HUL soaps away the Co2 footprint
    Source: Business Standard
      
    		• Small advertisers splurge on big-ticket television shows
    		• Morning after pill ads come under drug regulator's lens
    Source: Livemint
      
    		• IPL revenue to take centrestage at BCCI AGM
    Source: Indian Express
      
    		• Facebook collaborating with Neilson for social ad measurement
    		• Ad.ly is the new Twitter based ad network
    Source: TechWhack
     
      
    		• Price of loyalty: Is it the end of loyalty cards?
    		• Face lift: P&G's multibrand UK TV campaign
    		• The imperfect storm: Media vs creative agencies
    		• Friend of the environment: Coke's new ad campaign
    		• The fall & rise of Fabergé
    		• 20 years of Brand Equity: With a little help from our friends
    		• A tyre brand called Orion
    		• Mr Trikaya & his bag of Tricks
    Source: Economic Times
      
    		• Hybrid internet TV makes progress
    Source: Deccan Herald
     
    International News
    		• Yahoo Preps $100 Mil. Ad Push
    		• Private Equity and the Media Biz
    		• Legacy Media: Reports of Our Demise Exaggerated
    		• Updated: BBDO Regains Snickers as Mars Shifts Brands
    		• Publicis Unit, Microsoft in Mobile Ad Deal
    		• Purina PetCare Ups Crimmins to CMO
    		• Grand Marnier Pours More Energy Into Digital Ads
    		• Ad Icons, Slogans Honored
    		• Video Q&A: GE's Judy Hu
    		• Nielsen, Facebook Execs Discuss Their Big Plans
    Source: AdWeek
     
    		• Nielsen, Facebook to Gauge Ad Effectiveness
    		• Starbucks, Wal-Mart Talk Up Green Initiatives
    		• Seth Green Fills Bart Simpson's Shoes for Butterfinger
    		• Private Label Growing Rapidly
    		• Visa Suits Up With NFL for Five More Years
    Source: Brand Week
    		• Yahoo's new web portal goes live
    Source: BBC News
     
    		• Facebook, Nielsen will share advertising info with marketers
    Source: San Jose Mercury News
     
    		• How Google is getting ahead in advertising
    Source: Independent
     
    		• Permuto launches with new ad tools for retailers
    Source: CNET News
     
    		• Emmys bring kudos but pay-off hard to quantify
    Source: Reuters
     
    		• Clear Channel Names Free Advertising Winners
    Source: Radio World
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