Indiantelevision.com's The Ad Linx Reporter dated 22 Sep 2009 - Global and Indian advertising news, information and data at your fingertips

22 Sep 2009

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Volume 25 - Issue No: 10

Media, Advertising & Marketing Watch

DDB Mudra taps Rajiv Sabnis to head India ops
Rajeev Sabnis joins DDB Mudra as president; earlier, Sabnis was executive director at M&C Saatchi Communications.

Hindujas to restructure content biz under Planet E-Shop
As part of restructuring, the movie biz will move into Planet E-Shop Holdings; firm also engages in distribution of chnnls.

Saurabh Kanwar puts in his papers at Channel [V]
Kanwar, Channel [V] vice president - content and communication, to serve his notice period till October-end.

TV Ratings
Top 10 Programmes (06/09/2009 to 12/09/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Pepsi to air new commercial
	Lamborghini accessories enter India
	Vodafone to revamp brand strategy
	Emami to revamp Zandu brands
	Source: Hindu Business Line

	Dell to get bigger footprint in India with Perot buy
	Nazara plans new games for festive season
	Source: Business Standard

	Emami eyes Marico’s brand
	Source: Times of India

	After dull year, brands hope Diwali will light up sales
	Source: Livemint

	Google opens the new DoubleClick Ad Exchange
	Source: ITvoir



	Not a child’s play!
	Media to charge for online content
	Hitting An air pocket
	Still a valuable brand...
	Seduction by hypnotic subtlety
	"Rural is where the action will be"
	Take your money back if you don’t like it
	Source: Economic Times

	Slowdown spells boom for email marketing firms
	Source: DNA

	LBL Advertising Announces 'Cash For Creative Clunkers' Program
	Source: Media News International

International News

	Patent Problems Pending Over Web Apps?
	BBDO Regains Snickers as Mars Shifts Brands
	Desmond Expects Marketers to Simplify
	4 New 'Stars of Madison Ave.' Are Named
	Beam Names Kevin George Global CMO
	Web Ad Spend Set to Surge
	AOL's Armstrong on Evolution of Web Content
	Does Microsoft Have Digital Ad Biz's Holy Grail?
	TGIF's Very Friendly Online Promotion
	Swine Flu Fears Rise and Fall
	Source: AdWeek

	Why Grand Marnier Is Pouring More Energy Into Digital Ads
	Beam Appoints Kevin George as Global CMO
	Purina PetCare Names CMO
	NMA Entertainment Goes After Global Brands
	TGIF's Very Friendly Online Promotion
	Source: Brand Week

	AOL icon, Budweiser horses join NYC walk of fame
	Source: The Associated Press

	Facebook, Nielsen to partner on ad stats
	Source: CNET News

	Rogue advertising companies shut
	Source: BBC News

	Albion forecasts change is coming to the advertising industry
	Source: Financial Times

	AOL Wants To Revamp Its Brand Image
	Source: Forbes

	Sport FM program pulled off air after advertising breach
	Source: WA today

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