2 Sep 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 96
 
 

 





Adex Analysis
 
 
 
 
 










Consumer durable ads on TV during Jan-Jul '09
TV ad volumes of consumer durables fall by 3% during Jan-Jul '09 compared to Jan-Jul '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
I&B working on regulatory body for TV: Jatua
A regulatory body is needed to control telecasting of programmes which are not in interest of society, says Jatua.

eBay offloads 65% in Skype for $1.9 bn
A clutch of investors led by Silver Lake buy stake for $1.9 bn, valuing Skype at $2.75 bn; eBay will retain 35% stake.

Dundh to head Integrated Media at Hungama Digital Media

Krishnan puts in his papers as Grey Bangalore VP, branch head

CN to launch new season of The Spectacular Spiderman

eBay India assigns creative duties to Wieden+Kennedy

DD1 to launch afternoon daily from 3 September


TV Ratings
Top 10 Programmes (16/08/2009 to 22/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (16/08/2009 to 22/08/2009)
Star Plus
Zee TV
Zee Cinema
Colors
Sony Entertainment TV
Sun TV
SAB
Gemini TV
NDTV Imagine
MAX
Zee Marathi
Star One
Star Jalsha
Star Gold
Zee Telugu
ETV Marathi
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Tata to shed tea tag for beverage bag
    Source: Hindu Business Line
      
    		• Gujarat blames Centre for Amul milk hike
    Source: Business Standard
      
    		• Susan Treacy joins Leo Burnett USA as senior vice president
    Source: Media News International
      
    		• Study says advertising, media industry in for negative growth
    Source: Livemint
      
    		• FMCG Advertising Online Aspire Greater Results – What Can Digital Media Expect From This?
    Source: watblog
     
    		• Pharma marketing: Now, pain balms in sachets
    		• Scams for awards will become lesser at Cannes Lions, says Terry Savage
    		• 'The Volkswagen brand is an icon'
    		• Bawdy Copy: Balsara ka Promise
    		• Pharma marketing: Now, pain balms in sachets
    		• Media and creative agencies at crossroads
    		• Changing story of Indian media agencies
    Source: Economic Times
     
    International News
    		• Nielsen: U.S. Ad Spend Falls 15.4% in First Half
    		• AMC Renews 'Mad Men'
    		• Updated: VW Meets With 5 Shops
    		• Publicis Modem CEO Departs for Meredith
    		• Analysis: Disney-Marvel Deal Brings Changes
    		• Chase Kicks Off Push for Sapphire
    		• Brown-Forman Hires CMO
    		• Walmart Launches Online Marketplace
    		• Feeling Healthy (and Healthier)
    		• Aflac Races to Fight Pediatric Cancer
    Source: AdWeek
     
    		• Nielsen: U.S. Ad Spend Down 15.4% in 2009
    		• Brown-Forman Hires CMO
    		• Chase Charges Ahead With Sapphire Effort
    		• Aflac Sponsors Race for Pediatric Cancer
    		• Updated: VW Meets With Shops
    Source: Brand Week
    		• Nielsen: Total advertising fell 15.4% in first half
    Source: Radio Business Report
     
    		• US media hit by $10bn advertising slump
    Source: Financial Times
     
    		• Google Launches TV Advertising Contest
    Source: Search Engine Watch
     
    		• Consumers dictate digital advertising trends
    Source: Inquirer.net
     
    		• Small enterprises take advantage of online advertising
    Source: NEXT
     
    		• The Outlook Is Murky For Media Advertising
    Source: New York Times
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