17 Sep 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 7
 
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 










HUL creates roadblocks on Star and Zee
The FMCG major blocks entire advertising airtime on Star and Zee's network channels on 17 and 24 Sep respectively.

Fear Factor charges up Colors
KKK Level 2 opens with 4.4 TVR and averages the week with 4.1; Colors zooms to record ratings of 325 GRPs.

Big FM gets Sonu Niigaam as brand ambassador
Post repositionaing music offerings to 'Chillax Hits', Big FM allocates close to Rs 10 million to promote the brand.

IAA, India Chapter re-elects Raj Nayak as president

The Republic to handle Harley-Davidson creatives for India

New age couples replace the devil at Onida

4Kids Entertainment to showcase 'Rocket Monkeys' at Mipcom

Posterscope appoints Ashish Bhasin as Asia Pacific director

ABC elects Subroto Chattopadhyay as Chairman

MK Anand to join UTV Global Broadcasting as CEO


TV Ratings
Top 10 Programmes (30/08/2009 to 05/09/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes


Top 100 Programmes (30/08/2009 to 05/09/2009)
Star Plus
Zee TV
TV9 Telugu News
Sun TV
Sony Entertainment TV
Colors
SAB
MAX
Gemini TV
NDTV Imagine
Zee Marathi
Zee Cinema
Star Jalsha
Zee Bangla
Star One
Star Gold
Udaya TV
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Unilever blocks whole day on Star India’s entire network
    		• PepsiCo to launch lifestyle merchandise
    		• Reliance Retail scouting for non-food FMCG brands
    		• A campaign for mobility
    		• Making a comeback
    Source: Hindu Business Line
      
    		• Yamaha launches super-bike VMAX
    Source: Hindu
      
    		• Yamaha launches 'VMAX' priced at Rs 20 lakh
    		• STAR signs pact to advertise only HUL products
    		• FMCG majors go on a global shopping spree
    Source: Financial Express
      
    		• BIG FM gets new brand ambassador, all new music
    Source: Business Standard
     
    		• All STAR India channels to see ad roadblock today with HUL ads
    Source: Campaign India
      
    		• The show must go on
    Source: DNA
      
    		• Ads come under scanner for making 'misleading' claims
    		• Star channels to air only Hind Unilever ads on Thursday
    Source: Livemint
      
    		• Collective Media & oggifinogi Launch Online Video Advertising
    Source: IT News Online
      
    		• Google to launch new ad exchange program
    Source: ITvoir
     
    International News
    		• WPP's Ties to Ford Force Grey From Chrysler Pitch
    		• Sen. Bill Nelson Backs Off on Drug Ads
    		• Pandora Radios In Video Spots
    		• MDC Buys Stake in Attention Partners
    		• Huffington Sitcom on Tap at ABC
    		• TNS: First-Half Ad Spend Plummets 14.3%
    		• Consumers Remain Cautious
    		• Hot Dog, New Spots for Farmer John!
    		• Beatlemania 2 Generates Buzz
    		• For Richards Group, PODS Delivers
    Source: AdWeek
     
    		• CiCi's Pizza Pitches $5 'Value Meal'
    		• 2009 Marketer of the Year Videos
    		• Jack Daniel's Turns Up the Grill
    		• Ad Spend Falls 14.3% in First Half 2009
    		• Farmer John Beefs Up Hot Dog Marketing
    Source: Brand Week
    		• Adobe Buys Omniture, Opens Gate to Advertising
    Source: Forbes
     
    		• Mediaset rejects News Corp antitrust claims
    Source: Reuters India
     
    		• Harley-Davidson ropes in The Republic to handle advertising
    Source: domain-B
     
    		• AOL cuts two jobs, including just promoted COO
    Source: The Associated Press
     
    		• Facebook Finds Profitability Despite Nascent Advertising Model
    Source: AdAge.com
     
    		• Italy July Advertising Spending -12.8% On Year - Nielsen
    Source: Wall Street Journal
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