16 Sep 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 6
 
 
 
 
 

 





Adex Analysis
 
 
 
 
 










Skincare sector ads on TV during Jan-Jul '09
36 per cent rise in skincare sector advertising on TV during Jan-Jul '09 compared to Jan-Jul '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
Bollywood waits for rescue from big releases
Hit by multiplex strike & cricket, Bollywood has produced only 3 hits; big budget releases could work this year.

Balaji takes the 10-11 pm slot on Sony
Numero uno TV production house is regaining programming hours; challenge is to get back average rate of realisation.

Executive Dossier
'Our top three international markets are the UK, Australia and India'
Interview with TNA Entertainment president Dixie Carter

Six Inches Communication eyes 10% growth in FY'10

ASCI: 41 ads come under scanner; 6 withdrawn & 7 modified

Disney in talks with Vimanika to foray into Indian mythology

Publicis Ambience bags K7 Computing creative account

DDB Group appoints Joji Jacob as executive creative director


TV Ratings
Top 10 Programmes (30/08/2009 to 05/09/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes


Top 100 Programmes (30/08/2009 to 05/09/2009)
Star Plus
Zee TV
TV9 Telugu News
Sun TV
Sony Entertainment TV
Colors
SAB
MAX
Gemini TV
NDTV Imagine
Zee Marathi
Zee Cinema
Star Jalsha
Zee Bangla
Star One
Star Gold
Udaya TV
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Onida dumps devil for product-based campaigns
    		• Bharti bets on brand, service to stand out in the crowd
    Source: Hindu Business Line
      
    		• MobiTV Taps Bob Gehringer to Lead Advertising and Brand Partnerships
    Source: IT News Online
      
    		• New breed of CEOs take on their super boss
    		• Bawdy Copy: The Welshman in Indian Advertising
    		• Brand Equity will soon grow out of its teens
    		• New breed of CEOs take on their super boss
    		• Advertising on its way to slow, long recovery: David Kenny
    Source: Economic Times
      
    		• Jaitley moves HC after US site puts domain name on sale
    Source: Times of India
     
      
    		• IPL-III on a rough pitch
    		• Onida replaces the devil with 'New Age couple'
    Source: Business Standard
      
    		• Jet to rebrand itself after strike debacle
    Source: mydigitalfc.com
      
    		• Goodbye to 'Liril Girl', HUL changes its ad strategy
    Source: MyNews.in
      
    		• Microsoft Bing gets image search
    Source: Indiatimes
     
    International News
    		• Applebee's Consolidates at McCann Worldgroup
    		•  NBCU, American Family Roll Out Brand Series
    		• 3 Coty Brands Go Into Play
    		• 1800 Tequila Taps 'Sopranos' Star
    		• Havas Preps for Real-Time Ad Bidding
    		• Timberland Answers Call of the Wild
    		• Retailers, Suppliers Brace for Tough Holiday Season
    		• Rubicon Project Buys Others Online
    		• Local Leeway for Newspapers?
    		• Walmart 'Korners' the Kiss Market
    Source: AdWeek
     
    		• 1800 Tequila Taps Sopranos Star for $15M Ad Effort
    		• Applebee's Consolidates Marketing Biz
    		• Why Hormel's Jennie-O Brand Is Promoting Weight Loss
    		• Retailers, Suppliers Brace for Tough Holiday Season
    		• Timberland Answers Call of the Wild
    Source: Brand Week
    		• Cablevision rolls out interactive ads for viewers
    Source: Reuters
     
    		• Setback for ITV after regulator stands firm on advertising rates
    Source: Financial Times
     
    		• Disney CFO Says US Television Advertising Market Improving
    Source: Wall Street Journal
     
    		• Radio Day celebrates boom in listenership, advertising
    Source: The Sun Daily
     
    		• Analyst raises GE price target on NBC margins
    Source: The Associated Press
     
    		• Nokia's NAVTEQ buys Acuity Mobile for location-based advertising
    Source: VentureBeat
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