Indiantelevision.com's The Ad Linx Reporter dated 10 Sep 2009 - Global and Indian advertising news, information and data at your fingertips

10 Sep 2009

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Volume 25 - Issue No: 2

Media, Advertising & Marketing Watch

Radio stations smitten by social networking bug
Radio stations use social networking to create two-way interaction and spread brand awareness through viral format.

TV18 fixes rights issue price at Rs 84 per share; issue to open on 29 September
Issue opens on 29 Sept and closes on 13 Oct; every equity shareholder of two equity shares is entitled to one share.

Aap Ki Kachehri sequel fails to generate buzz in new time zone
Aap Ki Kachehri 2 at 8 pm gets ratings between 1.6 and 1.9; in augural edition at 10.30 pm it used to get above 3 TVR.

TV Ratings
Top 10 Programmes (16/08/2009 to 22/08/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Coke’s new marketing initiative for festival season
	Brand Jet flying into turbulence?
	By word of mobile
	Beerud Sheth, Co-Founder and Chief Executive Officer, SMS GupShup
	'Focus is on new markets, new media and consumer insights'
	Source: Hindu Business Line

	Big Mac's new menu
	For Dalda, health & taste go together
	Source: Business Standard

	Authorities threaten to pull morning-after pill ads off air
	Source: Livemint



	Subway launches new creative brand campaign
	Onida's devil to retire, brand to be relaunched
	Source: domain-B

	Indiatimes Gaming Is Now GameKhel; Downloads, MMOGs Planned
	Source: MediaNama.com

	China media spend to grow 5.8% in 2009, 9.8% in 2010
	American airports ban ad featuring Pamela Anderson
	Source: Media Newsline

International News

	Web Shoppers Trust Customer Reviews More Than Friends
	Heavy Expands Into Radio
	Merkley Wins Creative on All Detergent
	Walgreens Positions Itself as a 'One Stop Shop'
	Razorfish Adds Staples Digital Media
	Vitaminwater Crowdsources Next Drink
	'Big Government' More Vexing Than 'Big Business'
	Turner Sports Partners With Speed Channel
	NFL Boosts Waller to CMO Post
	Correction: BevMo! Eyes 3
	Source: AdWeek

	Vitaminwater Crowdsources Next Drink
	Staples Picks Razorfish for Digital Media
	Web Shoppers Trust Customer Reviews Most
	Moviegoers Protest 'The Cove'
	Why Pink Means 'Cancer' at Retail
	Source: Brand Week

	GM's Whitacre Said to Appeal Directly to Buyers in New Ad Push
	Source: Bloomberg

	Betawave Speaks at Advertising Week 2009 and ROTH Media Investor Event
	Smaato Mobile Advertising Award Open for Global Entries
	comScore Named to Inaugural IAB Singapore Leadership Council
	Source: Reuters

	Advertising's smoke, mirrors and outrageous claims
	Source: Independent Online

	Churches put their faith in advertising Jesus
	Source: Brisbane Times

	UMaine to phase out advertising, PR
	Source: Bangor Daily News

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