1 Sep 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 95
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 










Colors aims to disrupt 9 pm viewing with Fear Factor-2
Big-ticket reality show to challenge daily soaps on competing chnnls at 9 pm; show to start from 7 September.

BCCI meet to address IMG cloud on Wednesday
BCCI to discuss on IPL-2's income and expenses; to also debate on decision to terminate IMG's contract.

Mickey Mouse hooks Spider-Man for $4 bn
Walt Disney to buy Marvel Entertainment; $4 bn deal to add Spider-man, Iron Man & X Men into Mickey Mouse family.

Lowe Lintas bags Axis Bank's creative duties

Amitabh Bachchan is brand ambassador of Max Vijay

Nickelodeon premieres Cosgrove's new music video Raining Sunshine

Kansai Nerolac rolls out TVC for 'Beauty'

IPL helps South Africa's cricket board boost revenues


TV Ratings
Top 10 Programmes (16/08/2009 to 22/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (16/08/2009 to 22/08/2009)
Star Plus
Zee TV
Zee Cinema
Colors
Sony Entertainment TV
Sun TV
SAB
Gemini TV
NDTV Imagine
MAX
Zee Marathi
Star One
Star Jalsha
Star Gold
Zee Telugu
ETV Marathi
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• WPP group CEO in India this week
    		• Reliance Digital keen to set up more Apple iStores
    Source: Hindu Business Line
      
    		• Souping up Knorr
    		• More than just skin deep
    		• Britannia to sharpen focus on global biz
    Source: Business Standard
      
    		• MCD hoarding policy gets apex court go-ahead
    Source: Times of India
      
    		• Sina predicts 3rd-quarter revenue below analyst expectations
    Source: Gaea Times
      
    		• Chrysler searches for creative ideas
    Source: domain-B
     
    		• Words that sell brands
    		• A test for brand loyalty
    		• Is your brand recession-proof?
    		• Who said branding is a short-term game?
    		• Trading down or shopping smarter?
    		• "A country is always judged by what it does, not by what it says"
    		• Inchstones to milestones
    		• It’s American time, it’s Miller time
    		• Media companies seek rival for ratings
    		• Publisher-advertiser lines blur
    		• Knorr packs a hot punch
    		• Getting all touchy feely
    		• On The Spot
    		• Britannia Industries to hike biscuit prices further
    Source: Financial Express
     
    International News
    		• Some Light, but How Long Is the Tunnel?
    		• VW Meets With at Least 5 Shops
    		• VW Prepares to Unpimp Its Ride
    		• Virgin Atlantic Picks Y&R
    		• Super Bowl Spots Are Still Selling
    		• PHD Taps Harwood-Matthews for West Coast
    		• Fox, Twitter Put New Spin on TV Series' Repeats
    		• Disney to Buy Marvel
    		• Getting a Bargain or Getting the Best?
    		• JWire Study: Some Like It Hot
    Source: AdWeek
     
    		• Analyst: AT&T Will Lose iPhone Exclusivity
    		• How Kraft's Double Stuf Oreo Launch Trumped Expectations
    		• Disney to Buy Marvel
    		• VW Prepares to Unpimp Its Ride
    		• Attack of the Shack
    Source: Brand Week
    		• Bertelsmann H1 earnings drop on ad spending slump
    		• China's Sina holds out hope for big media merger
    Source: Reuters
     
    		• Gartner: Mobile Advertising To Grow 74% In 2009
    Source: MediaPost Publications
     
    		• Selecting the Most Effective Advertising Media
    Source: Alibaba News Channel
     
    		• Real-Estate Advertising Stoops to New Low
    Source: AdAge.com
     
    		• Church Advertising with 'Satan' Signs
    Source: MyFox Detroit
     
    		• Advertising agency forges a prominent edge
    Source: The Union of Grass Valley
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