9 Oct 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 22
 
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 
 
 










Hero Honda is Indo-Aussie ODI series title sponsor
World Sport Group, which has the on-ground rights to BCCI events, has also roped in Fosters as an associate sponsor.

DQE has contract size of $92 million
DQE has already executed contracts worth $49.99 mn; in fresh order, signs co-production deal with French firm.

Disney-ABC in first-run content deal with Zee
The multi-year deal with Disney's global distribution arm will provide Zee access to some top-rated live action series.

Provogue gets Hrithik to endorse brand

Contract taps Damani to head planning div in Mumbai

Sanraa Media, Malaysian firm in co-production deal
Kids wants to see Sonia Gandhi as PM: Survey

OOH Media Convention's inaugural edition called off

Adidas launches new product F50i


TV Ratings
Top 10 Programmes (27/09/2009 to 03/10/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes



Top 100 Programmes (27/09/2009 to 03/10/2009)
Star Plus
Colors
Zee Telugu
Zee TV
Sony Entertainment TV
Sun TV
SAB
Star Cricket
ESPN
NDTV Imagine
Gemini TV
Zee Cinema
MAX
Star Jalsha
Star One
Maa Telugu
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Get ready for more, longer ad breaks at multiplexes
    		• Brands bowled over by Champions League tournament
    Source: Hindu Business Line
      
    		• Advertisers shift loyalties from ODIs to T20
    		• Dhoni pips SRK, Bachchans to top celebrity list
    Source: Economic Times
      
    		• Botnet robs Google
    Source: ITvoir
      
    		• PepsiCo net income up 9% to $1.71 bn in Q3
    Source: Times of India
     
      
    		• Google Offers A New Way To Advertise For Local Businesses
    		• Google Introduces AdSense For Smartphones
    Source: eBrandz
      
    		• Nielsen To Launch Internet Measurement Metric For India
    Source: WATBlog
      
    		• Rajesh Kotagiri and team come 2nd in Cisco contest
    Source: Siliconindia.com
     
    International News
    		• Online Ad Sales Nearing Bottom
    		• Warner Music Signs Outrigger for Web Ad Sales
    		• Ex-Ogilvy, DDB Exec Heekin Dies at 82
    		• Belvedere Mulls N.Y. Quartet
    		• Layoffs Hit CN Digital
    		• Brands Join Virtual Gift Giving on Twitter
    		• Microsoft Targets BlackBerry, iPhone Crowds
    		• Rubicon Offers Optimization Tool
    		• P&G's 'Rouge' Goes Nationwide
    		• California, Here They Come
    Source: AdWeek
     
    		• Starbucks Sues Exec for Joining Dunkin' Donuts
    		• Subway Strives to Keep Strategy Fresh
    		• Brands Join Virtual Gift Giving on Twitter
    		• Online Ad Sales Nearing Bottom
    		• Burger Sales Are Cooking
    Source: Brand Week
    		• Twitter in Google, Microsoft licensing talks: report
    Source: Reuters
     
    		• Corzine Massively Out-Advertising Christie
    Source: TPMDC
     
    		• Entertainment stocks rise on improved ad outlook
    Source: Forbes
     
    		• Vodafone's Non-Humans Divide Dutch Advertising Community
    Source: AdAge.com
     
    		• IAB launches online behavioural advertising guide
    Source: Equimedia Marketing News
     
    		• Digital outdoor advertising a bright spot in struggling advertising industry
    Source: Digital Signage Today
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